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Türkiye, dünyanın en değerli 19’uncu ülkesi


Aralarında Avusturya ve Danimarka'nın da bulunduğu birçok gelişmiş ülkeyi geride bırakan Türkiye, dünyanın en değerli 19. Markası oldu. To read the article please click here read more

Operators treat their customers 'like slaves'


A raft of industry thought leaders including David Haigh, CEO of Brand Finance Plc  struck out against operators for their poor customer service during a panel session at this week's Total Telecom World, blaming high churn rates on… read more

Qantas to cut fares


SYDNEY/SINGAPORE (Reuters) - Australia's Qantas Airways plans to cut fares and launch an advertising blitz to win back passengers, a newspaper said, after its showdown with unions caused international travel chaos and left almost 70,000… read more

Campaign for Independent Brand Valuation


Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute by the wide discrepancies in value ascribed to the same brands by… read more

Nation Brands


Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and 'developing' markets. With the US losing its AA rating in brand Finance's Nation Brands index for the… read more

Are the American owners in football's Premier League doing a good job?


With a focus on Manchester United , is the club's recent success on the pitch directly linked to the Glazers' running of the club off the pitch? Will John W Henry bring success and stability to Liverpool? Will the owners of Aston Villa and… read more

Is Great Britain broken?


As the Prime Minister sells brand Britain at the launch of the "Great" campaign, Channel 4 News asks, in the wake of the riots, is Britain great or broken? Brand Finance Managing Director David Hensley told  Channel 4 News  this… read more

The BrandFinance® Top 100 Turkish Brands 2011


The combined value of the top 100 Turkish brands has increased 10% from last year to a total of $33 billion. However total brand value of the top 100 Turkish companies still remains lower than technology brand IBM, which ranks as the fourth… read more

Overview of ISO 10668: Brand Valuation


Brands have long been recognised inside the marketing profession as important intangible assets. Brands can confer considerable advantages, such as building customer loyalty and enabling a price premium for the branded product. As such, the… read more

Mary-Ellen Field questions why trademarks were not featured in the UK's Hargreaves review


Another year, and another British government initiated an inquiry into intellectual property , or so it seems. The latest, a Review of IP and Growth led by Professor Ian Hargreaves , was released on 18 May by Dr Vince Cable, the secretary of… read more

Sydney Office - Now hiring at all levels


We are expanding our Sydney team and are seeking a Valuation Manager and Analyst. Please click the link below to read the job description and then send your resume to read more

Brand Finance’s New C-Level Appointment Highlights the Importance of Indian Consulting talent


Brand Finance plc , the world’s leading brand valuation and strategy consulting services firm, has announced the promotion of its India office MD Unni Krishnan as Global Strategy Director to lead brand strategy projects across its… read more

David Haigh talks about African brands


David Haigh talks on ABN Digital about South African brands , the impact of World Cup on them and the nation branding in the world's "hottest" continent. read more

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