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News archive.

Ballpark figures: assessing brand value and the benefits of stadium naming rights


This article first appeared in the World Trademark Review in the December/January 2012 edition. To read the full article online click here Elise Neils explores how companies are using traditional  brand valuation methodologies to… read more

India follows China as world's fastest growing brand | CNBC India Business Hour


Brand Finance released the  Nation Brands 100  in November 2011 and the results revealed India to be the second fastest growing Nation Brand.  Unni Krishnan , Global Strategy Director of Brand Finance discusses India's… read more

Canada’s brand steady as she goes


We’re polite, friendly and — surprise, surprise — non-threatening. But don’t be insulted by this stereotypical view of Canada . It’s good for business. In a survey expected to be released next week by… read more

Tim Heberden and Adam Liberman present at LES International Annual Conference


In 2012 the Kyoto Protocol will expire and the global licensing world will descend on Auckland, New Zealand to explore how innovation might be commercialised to "save the world" from threats such as disease, poverty, food shortages,… read more



O desporto de alta competição é uma máquina de paixões. O futebol, é talvez uma das maiores e com maior transversalidade no globo. A ligação emocional, talvez mesmo passional, que liga… read more

Intellectual Property Valuation and Royalty Determination


Tim Heberden's Chapter in "International Licensing and Technolody Transfer: Practise and the Law" published by Wolters Kluwer Law & Business Click here to read online read more

Türkiye, dünyanın en değerli 19’uncu ülkesi


Aralarında Avusturya ve Danimarka'nın da bulunduğu birçok gelişmiş ülkeyi geride bırakan Türkiye, dünyanın en değerli 19. Markası oldu. To read the article please click here read more

Operators treat their customers 'like slaves'


A raft of industry thought leaders including David Haigh, CEO of Brand Finance Plc  struck out against operators for their poor customer service during a panel session at this week's Total Telecom World, blaming high churn rates on… read more

Qantas to cut fares


SYDNEY/SINGAPORE (Reuters) - Australia's Qantas Airways plans to cut fares and launch an advertising blitz to win back passengers, a newspaper said, after its showdown with unions caused international travel chaos and left almost 70,000… read more

Campaign for Independent Brand Valuation


Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute by the wide discrepancies in value ascribed to the same brands by… read more

Nation Brands


Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and 'developing' markets. With the US losing its AA rating in brand Finance's Nation Brands index for the… read more

Are the American owners in football's Premier League doing a good job?


With a focus on Manchester United , is the club's recent success on the pitch directly linked to the Glazers' running of the club off the pitch? Will John W Henry bring success and stability to Liverpool? Will the owners of Aston Villa and… read more

Is Great Britain broken?


As the Prime Minister sells brand Britain at the launch of the "Great" campaign, Channel 4 News asks, in the wake of the riots, is Britain great or broken? Brand Finance Managing Director David Hensley told  Channel 4 News  this… read more

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