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Ireland’s ‘brand value’ soars as State is seen as ‘island of calm’


Ireland is one of the fastest growing national brands in the world, with its value rising 24 per cent last year to $427 billion, according to a new study. Brand Finance, a London-based brand valuation consultancy which compiled the figures,… read more

Il «marchio» Italia vale oltre 2mila miliardi di. Ma pesa l’instabilità politica del Paese


La buona notizia è che il valore del «brand Italia» nel suo complesso è aumentato rispetto allo scorso anno, con una crescita record di 513 miliardi di dollari (+34%), superando i 2mila miliardi di dollari. La… read more

Iceland has the fastest growing 'national brand' in the world thanks to 'Game of Thrones'


The best performing nation brand in the world is Iceland, reveals a new ranking from Brand Finance. It's brand value has soared 83 percent on last year, faster than any other country in the world, and is expected to “continue to enjoy… read more

So einflussreich ist die «Marke Schweiz»


Finanzieller Wert und Stärke: Eine Rangliste zeigt, wie die Schweiz im internationalen Vergleich abschneidet. Das Image eines Landes hat grossen Einfluss auf den Erfolg der Marken, die von dort stammen oder dort angesiedelt sind, und… read more

Brand India losing sheen? Country slips to 8th among most valuable brands


India is ranked the eighth most valuable nation brand while the United States retained its top position and China took the second spot in the league of nations according to Brand Finance’s Nation Brands 2017. read more

Danmark rykker ned på listen over verdens stærkeste brands


Danmarks placering dropper tre pladser på top 100 over verdens stærkeste lande målt på deres brandværdi. Det viser en måling lavet af det London-baserede analysehus Brand Finance. read more

Ísland óx langsamlega mest


Brand Finance, sem er alþjóðlegt ráðgjafarfyrirtæki segir ástæðuna fyrir hve vaxandi hlutur ferðamennskunnar sé á Íslandi með 212 milljón… read more

China named 2017’s fastest growing nation brand


China’s national brand has increased significantly in 2017 at 44%, reflecting a general global dynamic where Asian countries are advancing while Western countries are stagnating.   read more

Deutsche Bank ganz unten, ING-Diba vorne


Direktbanktochter der ING Diba hat in Deutschland die meisten Kunden, die dem Institut vertrauen – ganz im Gegensatz zur Deutschen Bank. Zu diesem Ergebnis kommt die Beratungsgesellschaft Brand Finance. read more

Video: Boom in the British film industry


Richard Haigh, Managing Director of Brand Finance, comments on the rapid growth of the UK film industry and its implications for Brand Britain. read more

JP Morgan Chase Deemed Most Popular


JP Morgan Chase is the most popular bank to switch to and U.S. Bank has the most loyal customers, according to a study of American bank brands from Brand Finance. read more

Video: Uber had it coming, says Brand Finance


Uber have focussed on customers so forcefully that they have rode roughshod over all the other people and organisations that have a stake in their business – from drivers to regulators and to competitors. This worked while the company… read more

SBI tops trust and popularity charts


State Bank of India (SBI) is India’s most trusted and most popular bank according to a survey conducted by Brand Finance, a business valuation and strategic consultancy headquartered in London. On the trust charts, SBI is followed by… read more

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