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Colombia es la quinta marca país más valorizada en América Latina en 2017


Con un valor de US$239.000 millones, Colombia se ubica este año como la quinta marca país que más se valorizó en la región. Y es que, según el reporte de Brand Finance, esta economía… read more

Saudi Arabia’s brand valuation soars by 19%


Research by the London-based business-valuation consultancy Brand Finance found that the Kingdom’s brand value now stands at $575 billion, making it the second most valuable nation brand in the Middle East. read more

Video: Brand South Africa


Brand Finance has released its latest report on Nation Brands - which ranks countries using various measures including the goods it sells on the global market, infrastructure, openness and political stability. read more

China and the rise of a nation brand


Nation Brands 2017, run by brand valuation consultancy Brand Finance, demonstrates the world’s most valuable nation brands through careful study of reputation and financial value. With evaluation methods based on the royalty relief… read more

Game of Thrones boosts Iceland's national brand


Iceland's dramatic landscape gives Game of Thrones its wintry backdrop, and the country has seen volcanic political feuds that echo the popular television series. But the island’s reputation as a real life Westeros has been credited in… read more

¿Cuánto vale exactamente la marca España y cómo le afecta la crisis catalana?


¿Cómo se puede tasar la marca España? No es sólo el valor del PIB del país. Ni el de sus empresas. Ni el de los consumidores de cualquier lugar del mundo que confían en esa enseña Made in… read more

La marque France a le vent en poupe !


L'agence d'évaluation Brand Finance publie ce lundi le classement 2017 des 100 marques nationales les plus fortes. La France progresse de 27 % sur un an. Tout le monde le sait, la France a l'image du pays champion de la mode… read more

Ireland’s ‘brand value’ soars as State is seen as ‘island of calm’


Ireland is one of the fastest growing national brands in the world, with its value rising 24 per cent last year to $427 billion, according to a new study. Brand Finance, a London-based brand valuation consultancy which compiled the figures,… read more

Il «marchio» Italia vale oltre 2mila miliardi di. Ma pesa l’instabilità politica del Paese


La buona notizia è che il valore del «brand Italia» nel suo complesso è aumentato rispetto allo scorso anno, con una crescita record di 513 miliardi di dollari (+34%), superando i 2mila miliardi di dollari. La… read more

Iceland has the fastest growing 'national brand' in the world thanks to 'Game of Thrones'


The best performing nation brand in the world is Iceland, reveals a new ranking from Brand Finance. It's brand value has soared 83 percent on last year, faster than any other country in the world, and is expected to “continue to enjoy… read more

So einflussreich ist die «Marke Schweiz»


Finanzieller Wert und Stärke: Eine Rangliste zeigt, wie die Schweiz im internationalen Vergleich abschneidet. Das Image eines Landes hat grossen Einfluss auf den Erfolg der Marken, die von dort stammen oder dort angesiedelt sind, und… read more

Brand India losing sheen? Country slips to 8th among most valuable brands


India is ranked the eighth most valuable nation brand while the United States retained its top position and China took the second spot in the league of nations according to Brand Finance’s Nation Brands 2017. read more

Danmark rykker ned på listen over verdens stærkeste brands


Danmarks placering dropper tre pladser på top 100 over verdens stærkeste lande målt på deres brandværdi. Det viser en måling lavet af det London-baserede analysehus Brand Finance. read more

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