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Danmark rykker ned på listen over verdens stærkeste brands


Danmarks placering dropper tre pladser på top 100 over verdens stærkeste lande målt på deres brandværdi. Det viser en måling lavet af det London-baserede analysehus Brand Finance. read more

Ísland óx langsamlega mest


Brand Finance, sem er alþjóðlegt ráðgjafarfyrirtæki segir ástæðuna fyrir hve vaxandi hlutur ferðamennskunnar sé á Íslandi með 212 milljón… read more

China named 2017’s fastest growing nation brand


China’s national brand has increased significantly in 2017 at 44%, reflecting a general global dynamic where Asian countries are advancing while Western countries are stagnating.   read more

Deutsche Bank ganz unten, ING-Diba vorne


Direktbanktochter der ING Diba hat in Deutschland die meisten Kunden, die dem Institut vertrauen – ganz im Gegensatz zur Deutschen Bank. Zu diesem Ergebnis kommt die Beratungsgesellschaft Brand Finance. read more

Video: Boom in the British film industry


Richard Haigh, Managing Director of Brand Finance, comments on the rapid growth of the UK film industry and its implications for Brand Britain. read more

JP Morgan Chase Deemed Most Popular


JP Morgan Chase is the most popular bank to switch to and U.S. Bank has the most loyal customers, according to a study of American bank brands from Brand Finance. read more

Video: Uber had it coming, says Brand Finance


Uber have focussed on customers so forcefully that they have rode roughshod over all the other people and organisations that have a stake in their business – from drivers to regulators and to competitors. This worked while the company… read more

SBI tops trust and popularity charts


State Bank of India (SBI) is India’s most trusted and most popular bank according to a survey conducted by Brand Finance, a business valuation and strategic consultancy headquartered in London. On the trust charts, SBI is followed by… read more

Brand survey reveals loyalty levels among UAE banks


LONDON: Emirates NBD inspires more customer loyalty than other UAE banks and has the highest trust levels in the country according to a new report released on Thursday. The Bank Brands Customer Loyalty Market Research report, published by… read more

ING, CaixaBank y Santander, los bancos con la clientela más fiel


Casi dos tercios de los clientes que trabajan con ING son reacios a desligarse de la entidad para vincularse a la competencia. El porcentaje se sitúa en torno al 60% en CaixaBank y Santander, según Brand Finance. read more

Emirates NBD most trusted lender in UAE, Brand Finance Banking survey finds


mirates NBD, Dubai’s biggest bank by assets, is the most trusted local lender in the UAE and has the most loyal customers, according to a survey by Brand Finance Banking.  Bank clients surveyed… read more

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers’ Perception of the Brand?


“This situation is a major test of Motel 6’s reputation,” said David Haigh, CEO of Brand Finance. “Confidentiality is on top of the list of values that customers look for in a motel brand. Breaking that trust can have… read more

El valor de marca de Apple le hace frente a nuevos retos


David Haigh, CEO de Brand Finance, firma consultora especializada en valuación y estrategia de marcas, opinó en torno al lanzamiento del iPhone X y sus implicaciones para la marca Apple. read more

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