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Brand survey reveals loyalty levels among UAE banks


LONDON: Emirates NBD inspires more customer loyalty than other UAE banks and has the highest trust levels in the country according to a new report released on Thursday. The Bank Brands Customer Loyalty Market Research report, published by… read more

Challenger and regional banks lead the way over high street lenders in trust rankings


Challenger and regional banks are rising in the affections of the British public as consumers lose trust in traditional high street lenders, according to new survey data seen exclusively by City A.M. None of the five biggest British high… read more

ING, CaixaBank y Santander, los bancos con la clientela más fiel


Casi dos tercios de los clientes que trabajan con ING son reacios a desligarse de la entidad para vincularse a la competencia. El porcentaje se sitúa en torno al 60% en CaixaBank y Santander, según Brand Finance. read more

Emirates NBD most trusted lender in UAE, Brand Finance Banking survey finds


mirates NBD, Dubai’s biggest bank by assets, is the most trusted local lender in the UAE and has the most loyal customers, according to a survey by Brand Finance Banking.  Bank clients surveyed… read more

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers’ Perception of the Brand?


“This situation is a major test of Motel 6’s reputation,” said David Haigh, CEO of Brand Finance. “Confidentiality is on top of the list of values that customers look for in a motel brand. Breaking that trust can have… read more

El valor de marca de Apple le hace frente a nuevos retos


David Haigh, CEO de Brand Finance, firma consultora especializada en valuación y estrategia de marcas, opinó en torno al lanzamiento del iPhone X y sus implicaciones para la marca Apple. read more

Analysehus: Høj pris på ny iphone kan sende kunderne i armene på


"Efter en vanskelig periode, hvor analytikere, kommentatorer og vigtigst af alt kunder begyndte at miste troen på det engang meget succesfulde mærke, var forventningerne høje forud for afsløringen af… read more

World Cup qualification to kick Saudi clubs’ brands into big leagues


“The World Cup is the biggest tournament in sport and attracts an unrivaled level of interest. Strong performances by the Saudi Arabian team will trigger excitement domestically and perhaps more importantly internationally for football… read more

Polska marka Reserved otworzyła sklep w Londynie


Prezes firmy doradczej Brand Finance David Haigh przyznał w rozmowie z PAP, że "wprowadzenie się Reserved na Oxford Street oraz podpisanie kontraktu z Kate Moss jako ambasadorką marki wzbudziło ogromne zainteresowanie w mediach i branży". read more

How brands can cash in on new royal baby


"It is a tremendous marketing opportunity for producers and retailers of baby products, who can build their promotional campaigns around the good news from Kensington Palace," said David Haigh, CEO of Brand Finance. read more

AT&T tops ranking of telecom companies with $87bn


The Brand Finance report listed the top telecom companies in ranking of the value of their brands. The report included only one Egyptian company, Telecom Egypt, which came in the 170th spot amongst 500 companies included in the report.… read more

Dacia, emag și Dedeman, primele branduri din România


Este primul studiu făcut pe România de compania internațională Brand Finance, specializată pe evaluări de brand și marchează, practic, intrarea firmei pe piața din România. Managing Director pentru România este Mihai… read more

Podcast: L’Héritage de Diana


A l’occasion du vingtième anniversaire de la mort de Lady Di, France 2 proposera un documentaire inédit écrit par Stéphane Bern et réalisé par Guillaume de Lestrange. Découvrez un… read more

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