Global logistics sector shows signs of normalisation after post-pandemic boom 

See the full ranking as part of the Brand Finance Logistics 50 2024 report

This year, the logistics industry is witnessing signs of normalisation following the unprecedented post-pandemic boom, according to a new report by Brand Finance. Leading logistics brands such as UPS and FedEx have both reported lower shipment volumes and reduced consumer spending compared to the high-demand periods immediately following the pandemic.  

UPS is the most valuable logistics brand ranked for a decade, valued at $34.6 billion 

Aside from the normalisation trend observed in the sector, the Brand Finance Logistics 25 2024 ranking continues to be led by UPS which retains its pole position as the most valuable logistics brand ranked (brand value down 2% to USD34.6 billion) for the 10^th consecutive year.  

Fellow American logistics brand, FedEx (brand value down 1% to USD28.6 billion), follows as the world’s second-most valuable brand ranked and Germany's DHL (brand value up 3% to USD12.2 billion) is placed third. 

"Despite the cooling demand and inflationary pressures we’re seeing this year, the logistics industry is showing remarkable resilience and strategic adaptation.    

"As the market transitions in the post pandemic era, shaped by overcapacity, shifting consumer demands and geopolitical tensions, industry titans epitomise excellence and visionary leadership to remain competitive." 

Richard Haigh, Managing Director, Brand Finance

JR remains strongest logistics brand ranked, followed by JINGDONG Logistics and MTR   

Japan-based JR remains the strongest global logistics brand ranked despite a 14% drop in brand value to USD11.9 billion, earning a AAA rating and a Brand Strength Index (BSI) score of 86.9 of 100. China's JINGDONG Logistics (JD Logistics or JDL) is the second strongest, with a 1% rise in brand value to USD3.5 billion, growing its brand strength rating from AA+ to AAA and scoring 85.2 of 100 in terms of its BSI. MTR ranks third, with a 3% decline in brand value to USD3.5 billion, retaining its AAA- rating and obtaining a BSI score of 83.1 of 100. 

CPKC’s brand value surges by 28% while DoorDash and dpd trail behind 

CPKC (brand value up 28% to USD2.7 billion) is this year’s global logistics brand with the largest brand value growth by percentage, paving the way for the Canadian brand to be included into Brand Finance’s global logistics ranking. The US’ DoorDash (brand value up 14% to USD4.3 billion), meanwhile, holds the second place in terms of largest brand value growth as the brand climbed six ranks from 2023 to emerge as the 12^th most valuable logistics brand ranked in 2024 while France’s dpd (brand value up 10% to USD3 billion), is placed third. 

UPS has the highest Sustainability Perceptions Value at $3 billion and also holds the Highest Positive Gap Value at $224 million

As part of its analysis, Brand Finance assesses the role that specific brand attributes play in driving overall brand value. One such attribute is sustainability. Brand Finance assesses how sustainable specific brands are perceived to be, represented by a ‘Sustainability Perceptions Score’. The value that is linked to sustainability perceptions, the ‘Sustainability Perceptions Value’, is then calculated for each brand.

The 2024 Sustainability Perceptions Index finds that in the logistics sector, UPS has the highest Sustainability Perceptions Value of USD3 billion and the highest positive gap value of USD224 million among brands in the rankings.

See the full ranking as part of the Brand Finance Logistics 50 2024 report