View the full Brand Finance Europe 500 2024 report here.
Key highlights include:
- European respondents are 25% less likely to agree that a brand is committed to environmental sustainability than non-European respondents
- Switzerland, the Netherlands, Denmark, and Norway are the most sceptical European countries
- Deutsche Telekom is crowned Europe’s most valuable brand for the second consecutive year, valued at €68.4 billion
- Rolex becomes Europe’s strongest brand, overtaking Ferrari and Swisscom
- Chanel, Dior, and Porsche enter top 10 strongest European brands list
- German brands account for more than a quarter of European brands’ accumulative brand value, followed by France and the UK
Robert Haigh, Strategy & Sustainability Director, Brand Finance, commented:
“Brand Finance’s research consistently shows that perceptions of corporate brands vary significantly across regions, with sustainability being a key area where European consumers set a higher standard. Sustainability has been a demand driver in Europe for longer than anywhere else, consumer awareness of a range of sustainability issues is high, and Europe continues to lead in sustainability regulations, particularly with the EU’s Corporate Sustainability Reporting Directive (CSRD). Sustainability claims must always be genuine and supported by real practices, but this is particularly true in Europe, where any real or perceived greenwashing is likely to be more rapidly exposed.”
Richard Haigh, Managing Director, Brand Finance, commented:
“Brand Finance data reveals that nearly 80% of European nations featured in the Europe 500 2024 have seen brand value growth, collectively reaching EUR2.2 trillion. Looking forward, against the backdrop of a vibrant summer of sport and culture across the continent, European brands are poised to benefit greatly from heightened global awareness and consumer spending. This optimistic outlook marks a key moment for several sectors, especially luxury and premium, underscored by the rising brand values of icons like Porsche (+14%) and Hermès (+14%), alongside the improved brand strengths of Rolex (AAA+) and Chanel (AAA).”
