View the full Brand Finance NBA 2024 here.
New data from Brand Finance reveals the world's most valuable and strongest NBA brands.
Key highlights include:
- Golden State Warriors maintain their position as the NBA’s most valuable brand
- Los Angeles Lakers are the strongest brand in the NBA, with the Boston Celtics shooting into second
- Denver Nuggets more than double their brand value to enter the top 12
- 61% of US sports fans follow the NBA, and 33% say it has a positive impact on their communities
Hugo Hensley, Head of Sports Services, Brand Finance, commented:
"The global appeal of the NBA is undeniable, and teams like the Lakers exemplify this. Los Angeles is known for the glitz and glamour of Hollywood, and the celebrity spotlight extends to the Lakers, a team with an intensely loyal fanbase, historical success, and legendary players. Brand Finance’s data highlights the Lakers’ global influence, with exceptional scores for its ‘star players’ and for ‘being the home of fans’ favorite athletes. This amplifies the Lakers’ status as not only one of the most recognizable brands in the NBA but also in the world.”
Laurence Newell, Managing Director, Brand Finance Americas, commented:
“The NBA’s global reach rivals that of most sports, with the exception of soccer, thanks to basketball’s simplicity – anyone can pick up a ball and play. This is evident in Brand Finance’s research, which reveals the NBA is the most-watched sports league in the US, with 61% of sports fans tuning in to the league. Football does boast a higher brand value in the US – with Brand Finance valuing NFL brands at a combined USD29.5 billion compared to the NBA’s USD11.5 billion – but basketball has the edge when it comes to international appeal.”
