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Brand Equity: The Perfect Pitch


Within three years the Indian Premier League (IPL) has morphed into a $4bn cricket extravaganza. And amidst the hype and high valuations , the franchisees are figuring out a path to profitability too. To view the full article, please press here read more

Super Kings, Most Valuable IPL Team


Chennai: Chennai Super Kings, has been rated as this year's 'most valuable team' in Indian Premier League cricket with a brand value of $48.4 million (app Rs 224 Crores) To download the full article, please press here read more

Super Premier League


Purists may wince at it, a stack of controversies and cacophony of gripes pock at it every season, but in terms of sheer, cold dollars, the Indian premier league (IPL) remains cricket's greatest spectacle, the T-20 league is now a… read more

Top 500 Banking Brands


In such volatile times for the financial sector, strong branding is more important than ever. The Banker's Top 500 Banking Brands listing ranks the leading brands . by Brian Caplen read more

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