Thursday 2 February 2017, 12:00 - 16:30
Brand architecture: the foundation of shareholder value
Brand Finance research shows that active investment in the most heavily branded businesses (those with the highest ratio of brand value to enterprise value) can generate returns of almost double the market average. For shareholders seeking to optimise returns, analysts forecasting performance or managers developing strategy, an understanding of why this is the case is critical. At the Brand Finance Banking and Financial Services Forum 2017, we will hear both from those who assess brands and those tasked with managing them.
Join us as we examine the link between brand architecture, brand valuation and shareholder value, providing essential insight for all financial services professionals.
Editor, The Banker
Senior Vice President, Innovation and Strategic Partnerships, Visa Inc.
CEO, First Direct
Chief Executive, Brand Finance plc
Insights & Research Director, Brand Finance
Global Principal, Wolff Olins
|12:00 - 13:00||Registration & Lunch|
|13:00 - 13:15||David Haigh, CEO, Brand Finance plc|
|13:15 - 13:35||Brian Caplen, Editor, The Banker|
|13:35 - 13:55||Andy Moore, Insight Director, Brand Finance plc|
|13:55 - 14:15||Panel Session - Q&A|
|14:15 - 14:45||Coffee Break|
|14:45 - 15:05||Tracy Garrad, CEO, First Direct|
|15:05 - 15:25||Bill Gajda, VP, Innovation & Strategic Partnerships, Visa|
|15:25 - 15:45||Charles Wright, Global Principal, Wolff Olins|
|15:45 - 16:15||Panel Session - Q&A|
|16:15 - 16:25||Concluding Remarks|