Tuesday 18 October 2016, 17:30 - 21:00
The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state, encouraging inward investment, adding value to exports and attracting tourists and skilled immigrants.
However, the concept of the nation state is a recent and fluid one. Its power has waxed and waned, with regional groupings or local identities also shaping the way people, companies and governments interact with one another. This year’s events suggest that the popularity of the nation state,following a slow decline in many parts of the world, may be resurgent. We will discuss this trend and what advantages or challenges it may present.
As well as hearing important insights on how to manage nation brand value in challenging times, delegates will hear the results of the 2016 Brand Finance Nation Brands report, which will appear in fDi Intelligence magazine. fDi’s editor-in-chief will be addressing the audience, discussing the role nation brands play in attracting investment.
Join us as we explore this fascinating topic at a critical time.
Editor-in-chief, fDi Intelligence
Director, Brand Finance plc
Marketing and Communications Director, Brand Finance plc
High Commissioner, Brand Spain
Executive Director - Commercial, Trade and Marketing, British Chambers of Commerce
Ambassador, Iceland Embassy
|17:30 - 18:00||Registration & Coffee|
|18:00 - 18:10||Courtney Fingar, Editor-in-Chief, fDi Magazine|
|18:10 - 18:20||Robert Haigh, Marketing & Communications Director, Brand Finance plc|
|18:20 - 18:30||Alex Haigh, Director, Brand Finance plc|
|18:30 - 18:40||Carlos Espinosa de los Monteros, High Commissioner, Brand Spain|
|18:40 - 18:50||David Riches, Executive Director, British Chambers of Commerce|
|18:50 - 19:00||Thórdur Aegir Óskarsson, Ambassador, Iceland Embassy|
|19:00 - 19:30||Panel Session - Q/A|
|19:30 - 20:30||Drinks & Networking|
3 Birchin Lane
Tuesday 18 October 2016
17:30 - 21:00
T +44 (0)207 389 9400
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