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Past event.

Brand Finance Nation Brands Forum 2016

Tuesday 18 October 2016, 17:30 - 21:00


Event overview.

The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state, encouraging inward investment, adding value to exports and attracting tourists and skilled immigrants.

However, the concept of the nation state is a recent and fluid one. Its power has waxed and waned, with regional groupings or local identities also shaping the way people, companies and governments interact with one another. This year’s events suggest that the popularity of the nation state,following a slow decline in many parts of the world, may be resurgent. We will discuss this trend and what advantages or challenges it may present.   

As well as hearing important insights on how to manage nation brand value in challenging times, delegates will hear the results of the 2016 Brand Finance Nation Brands report, which will appear in fDi Intelligence magazine. fDi’s editor-in-chief will be addressing the audience, discussing the role nation brands play in attracting investment.

Join us as we explore this fascinating topic at a critical time.

 

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Speakers.

Courtney Fingar

Editor-in-chief, fDi Intelligence

Alex Haigh

Director, Brand Finance plc

Robert Haigh

Marketing and Communications Director, Brand Finance plc

Carlos Espinosa de los Monteros

High Commissioner, Brand Spain

David Riches

Executive Director - Commercial, Trade and Marketing, British Chambers of Commerce

Thórdur Aegir Óskarsson

Ambassador, Iceland Embassy


Programme.

17:30 - 18:00 Registration & Coffee
18:00 - 18:10 Courtney Fingar, Editor-in-Chief, fDi Magazine
18:10 - 18:20 Robert Haigh, Marketing & Communications Director, Brand Finance plc
18:20 - 18:30 Alex Haigh, Director, Brand Finance plc
18:30 - 18:40 Carlos Espinosa de los Monteros, High Commissioner, Brand Spain
18:40 - 18:50 David Riches, Executive Director, British Chambers of Commerce
18:50 - 19:00 Thórdur Aegir Óskarsson, Ambassador, Iceland Embassy
19:00 - 19:30 Panel Session - Q/A
19:30 - 20:30 Drinks & Networking
   

Where.


Brand Exchange
3 Birchin Lane
London
EC3V 9BW
UK


When.

Tuesday 18 October 2016
17:30 - 21:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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