Brand Finance

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Campaign for Independent Brand Valuation Campaign for Independent Brand Valuation

26.10.2011

Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute b...

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Nation Brands Nation Brands

26.10.2011

Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and 'develop...

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Overview of ISO 10668: Brand Valuation Overview of ISO 10668: Brand Valuation

09.08.2011

Brands have long been recognised inside the marketing profession as important intangible assets. Brands can confer considerable advantages, such a...

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Will there be a happy ending? Will there be a happy ending?

10.05.2011

Brand Finance Global 500, an annual brand valuation report listing the most valuable brands in the world. This article discusses the future of Dis...

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Facebook - Like? Facebook - Like?

09.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses the p...

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Game on - Xbox 360 vs PS3 vs Wii Game on - Xbox 360 vs PS3 vs Wii

07.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. 'Gaming' is becoming a pheno...

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Rise of the Machines - Google vs Apple Rise of the Machines - Google vs Apple

06.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses the d...

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Thank you for smoking - Marlboro Thank you for smoking - Marlboro

05.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. Marlboro is the only tobacco...

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Can they kick it... yes, they can! Can they kick it... yes, they can!

04.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. With big budget sports spons...

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Brand Finance/The Banker Top 500 Banking Brands Brand Finance/The Banker Top 500 Banking Brands

01.02.2011

In a still-volatile financial climate, building and maintaining strong brand is a vital part of every bank’s operations. The Banker&rsq...

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New International Standard on Brand Valuation New International Standard on Brand Valuation

12.08.2010

In 2007 the International Organization for Standardization (‘ISO’), a worldwide federation of national standard setting bodies, set up...

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Brand valuation: what it means and why it matters Brand valuation: what it means and why it matters

04.05.2010

Over recent years, intangible assets have become more important to businesses operating in a wide variety of industries. This in turn has put a pr...

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Value creation through brands Value creation through brands

03.05.2010

Across a wide range of industry sectors, it is companies that are adept at developing and managing brand and intangible asset value that reap sust...

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