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BrandFinance® Cosmetics 50 (published in SPC) BrandFinance® Cosmetics 50 (published in SPC)

09.04.2013

Procter & Gamble’s supremacy of the global beautymarket continues for a third consecutive year, with its Olay brand taking the top spot ...

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Case Study - IPL Brand Valuation Case Study - IPL Brand Valuation

03.04.2013

A study by Brand Finance on IPL V to value the IPL and its nine franchisee brands, from Brand Finance India.

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BrandFinance® Telecoms 500 - News Release BrandFinance® Telecoms 500 - News Release

11.03.2013

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Brand Finance Report Brand Finance Report

04.03.2013

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Brand Finance/The Banker Top 500 Banking Brands Brand Finance/The Banker Top 500 Banking Brands

04.02.2013

Wells Fargo replaces HSBC as the world’s most valuable brand in this year’s Top 500 Banking Brands ranking. Wells ...

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Ballpark figures: assessing brand value and the benefits of stadium naming rights Ballpark figures: assessing brand value and the benefits of stadium naming rights

13.12.2011

This article first appeared in the World Trademark Review in the December/January 2012 edition. To read the full article online click h...

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Intellectual Property Valuation and Royalty Determination Intellectual Property Valuation and Royalty Determination

16.11.2011

Tim Heberden's Chapter in "International Licensing and Technolody Transfer: Practise and the Law" published by Wolters Kluwer Law & Business ...

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Campaign for Independent Brand Valuation Campaign for Independent Brand Valuation

26.10.2011

Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute b...

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Nation Brands Nation Brands

26.10.2011

Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and 'develop...

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Overview of ISO 10668: Brand Valuation Overview of ISO 10668: Brand Valuation

09.08.2011

Brands have long been recognised inside the marketing profession as important intangible assets. Brands can confer considerable advantages, such a...

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Will there be a happy ending? Will there be a happy ending?

10.05.2011

Brand Finance Global 500, an annual brand valuation report listing the most valuable brands in the world. This article discusses the future of Dis...

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Facebook - Like? Facebook - Like?

09.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses the p...

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Game on - Xbox 360 vs PS3 vs Wii Game on - Xbox 360 vs PS3 vs Wii

07.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. 'Gaming' is becoming a pheno...

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Rise of the Machines - Google vs Apple Rise of the Machines - Google vs Apple

06.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses the d...

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Thank you for smoking - Marlboro Thank you for smoking - Marlboro

05.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. Marlboro is the only tobacco...

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Can they kick it... yes, they can! Can they kick it... yes, they can!

04.04.2011

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. With big budget sports spons...

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