Brand Finance Singapore Forum 2021

With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.

Mr Roger Wang is the current President of the Marketing Institute of Singapore since 2014. With more than 25 years of industrial, marketing and event management experiences, Roger has a phenomenal reputation as an entrepreneur. From the development of marketing strategies to market research, his ability to create innovative and breakthrough ideas, products and events enable him to stay abreast of the MICE industry. The wealth of marketing and event management knowledge and skills Roger has amassed over the last 20 years have proven him to be an invaluable leader in the MICE industry.

Jamie is the Regional Marketing Director of homegrown furniture brand Scanteak, which was started by her parents in 1974 as a 400sqft space. Jamie graduated with a EMBA from UCLA Anderson School of Management. She started her career first by joining Walden Media in 2002 as a film marketer and then returned to Singapore to take up the role on the family business. Under the assistance of Jamie, Scanteak receives SUPERBRANDS Singapore awards and expands to more than 100 stores in 2010. Today, Scanteak boasts more than 100 retail outlets across the world.

Robin is an award-winning strategist with over 25 years of experience in developing disruptive brand, marketing and creative communications strategies for many leading corporations. He began his advertising career working on Rover Cars and Sony in the UK, before moving to Asia in 1991 to join the highly regarded Ball Partnership in Singapore. Now, as Chief Strategy Officer, Robin leads a multi-disciplinary group of strategists across one of the world’s most dynamic and exciting regions and is responsible for the implementation of Disruption across this footprint.