The International Advertising Association (IAA) is a global association that represents all areas of the marketing and communications industry.
Brand Finance is partnering up with the IAA for the inaugural B2B Brand Summit, where brand owners and experts will join together to explore all the essential facets of extraordinary B2B brands.
Indispensable though they’ve always been, B2B brands rose to their greatest prominence to date during the pandemic by solving the world’s greatest challenges -- from supply chain to sustainability to digital transformation.
Brand Finance is undertaking research into identifying the most valuable B2B brands. David Haigh, Chairman & CEO of Brand Finance will join the conference programme to share a preview of the insights from the research findings so far, along with his thoughts on what drives value in B2B.
Venue: Wall Street Journal - The News Building, 1 London Bridge Street, London, SE19GF
Click here for more information and to register for the event.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.