Brand Finance joined the 6th Annual International Place Branding Association Annual Conference in Aix-en-Provence at the Institute of Public Management and Territorial Governance (Aix-Marseille University).
The annual conference brings together scholars, practitioners and students of place branding and related fields, incuding nation branding, public diplomacy, city branding, country branding, and destination branding.
The event provides a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community together.
Konrad Jagodzinski, Place Branding Director at Brand Finance, joined the programme this year to share his insights with the audience, exploring the topic: Soft power in a hard power world: The case of Ukraine.
The International Place Branding Association (IPBA) is a non-profit global independent association made up of experts – academics and professionals – as well as other individuals involved in, related to or with a specific interest in the fields and disciplines connected to the branding and marketing of places.
The Association was formed on September the 1st 2016, following the initiative of the participants of Poznań Best Place Summit in 2014 in Poland and the 5th International Conference on Destination Branding and Marketing, Macao SAR China, also in 2014.
Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index, Nation Brands, and City Index studies.
Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.
In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including the GREAT Britain and Northern Ireland Campaign, New Zealand Story, and Cape Town Tourism.
Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.
Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.
The International Place Branding Association (IPBA) is a non-profit global independent association made up of experts – academics and professionals – as well as other individuals involved in, related to or with a specific interest in the fields and disciplines connected to the branding and marketing of places.
The Association was formed on September the 1st 2016, following the initiative of the participants of Poznań Best Place Summit in 2014 in Poland and the 5th International Conference on Destination Branding and Marketing, Macao SAR China, also in 2014.