• CME is the most valuable exchanges brand valued at US$2.1 billion
• Nasdaq is fastest-growing exchanges brand, up 73.2%
• All ten exchanges brands improve in brand value and brand strength
• Brand Finance integrates nation brands and soft power metrics into the research on exchanges
• NYSE is strongest exchanges brand, earning AAA- rating
View the full Brand Finance Exchanges 10 2022 Ranking here
CME is the most valuable exchanges brand valued at US$2.1 billion
CME is the world’s most valuable exchanges brand valued at US$2.1 billion, retaining first place in the ranking for the seventh year in a row, according to leading brand valuation consultancy, Brand Finance.
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top ten most valuable and strongest brands in the exchanges industry are included in the annual Brand Finance Exchanges 10 2022 Ranking.
CME has a highly diverse product set which should position itself the company well across varying macroeconomic backdrops. Increasing volatility in the market is expected to help drive growth at the business in the near term while recent acquisitions provide the opportunity for the brand to help drive business value.
Brand Finance’s research indicates that CME has the highest reputations and consequently Brand Strength amongst the Global Exchanges. This Brand Strength will have to be leveraged to integrate acquisitions such as NEX under its brand portfolio and maximise on the opportunities for cross selling.
Savio D’Souza, Senior Director of Brand Finance commented:
“Macroeconomic volatility driven activity is expected to support growth in the short term for the sector. However, in the longer term there is an opportunity for stronger exchanges brands to have a competitive advantage in the segments which drive recurring revenue, such as analytics and market data.”
Nasdaq is fastest-growing exchanges brand, up 73.2%
Nasdaq is the fastest-growing exchange brand with an increase of 73.2% in its brand value to US$1.7 billion. Nasdaq recently formed a joint venture with banks Citigroup, Goldman Sachs, and Morgan Stanley to spin off the Nasdaq Private Market. The increase in familiarity that Nasdaq has seen according to findings in the research may also be attributed to this joint venture with these strong brands.
Ben Baigrie, Brand Finance Associate commented:
“Financial outlook has improved for Nasdaq in the last year, positively impacting on both brand strength and brand value.”
Nasdaq’s recent acquisition of Verafin in the fourth quarter of 2020 has also created value for the brand and subsequently increased its growth potential.
While Nasdaq is the fastest-growing brand in the ranking, it is notably ahead of the second-fastest growing brand Cboe, which saw its brand value increase by 53% to US$617 million. Cboe, a leading provider of market infrastructure and tradable products, delivers innovative trading, clearing and investment solutions to market participants around the world.
All ten exchanges brands improve in brand value and brand strength
Overall, the top ten exchanges brands have each improved in brand value and in brand strength. This is due to the additional elements of research overall reputation perceptions among the general public. A key finding is the distinction between Brand Strength and Brand Value. HKEX (brand value up 6% to US$1.7 billion) is the most valuable brand in the region, however, SGX is the strongest brand in the region. SGX has high familiarity and a very strong reputation which has enabled it to hold its own against it much larger regional rival, HKEX.
Brand Finance integrates nation brands and soft power metrics into the research on exchanges
This year’s rankings have been bolstered by additional research by Brand Finance into nation brands and associated soft power metrics. A nation’s soft power perceptions on key pillars such as business, trade and governance have an impact on perceptions of exchanges which have a strong connection to a particular nation or region, much like the link between perceptions of a national airline flag carrier and the nation brand. The metrics included in a nation’s soft power scores include the strength and stability of the nation’s economy, the ease of doing business transactions, and future nation growth potential.
NYSE is strongest exchanges brand, earning AAA- rating
NYSE is the world’s strongest exchanges brand earning a AAA- rating. In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
As the world’s largest stock exchange, NYSE offers both established businesses and entrepreneurs the opportunity to raise capital and change the world. Its listed companies have formed a powerful community, with NYSE’s industry-leading trading technology magnifying the value of the liquidity of the market.
View the full Brand Finance Exchanges 10 2022 Ranking here
ENDS
Note to Editors
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The world’s top 10most valuable and strongest exchanges brands are included in the Brand Finance Exchanges 10 2022 Ranking.
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.
The full ranking, additional insights, charts, more information about the methodology, and definitions of key terms are available in the Brand Finance Exchanges 2022 Ranking.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations of all kinds make strategic decisions.
Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on over 5,000 brands, surveying more than 150,000 respondents across 38 countries and 31 industry sectors. Combining perceptual data from the Global Brand Equity Monitor with data from its valuation database enables Brand Finance to arm brand leaders with the data and analytics they need to enhance brand and business value.
Brand Finance is a regulated accountancy firm, leading the standardization of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
