7th Febrero 2023, 16:00-17:00 CET
El valor de los activos intangibles de las mayores empresas del mundo ha caído un 25%, según el nuevo informe Global Intangible Finance Tracker (GIFT ™) publicado por Brand Finance, la consultora líder mundial en valoración de marcas y activos intangibles. El nuevo análisis ha descubierto que el valor intangible mundial ha seguido la tendencia observada en anteriores crisis financieras.
Brand Finance lleva mucho tiempo abogando por un mayor debate, divulgación y desarrollo del valor de los activos intangibles. Os invitamos al evento de presentación del informe Brand Finance GIFT™ 2022, el informe más completo sobre la situación de los activos intangibles en España y Latinoamérica.
Pilar Alonso Ulloa, Managing Director Iberia (España, Portugal) y Sudamérica, con más de 20 años de experiencia en activos intangibles nos contará la situación actual de estos activos en España y, de la mano de Laurence Newell, Managing Director de Brand Finance Norteamérica, completaremos con la visión de la importancia que toman en Latinoamérica.
Un año más, contaremos con la colaboración de Ángel Alloza, CEO de Corporate Excellence, que nos proporcionará la visión de la evolución de los intangibles en los últimos años.
Organizado en colaboración con Corporate Excellence – Centre por Reputation Leadership, el seminario web online de 60 minutos incluirá una presentación de las principales conclusiones del informe GIFT™ 2022 a nivel internacional haciendo un zoom en las empresas y sectores españoles, seguido de un debate entre los ponentes invitados y una sesión interactiva de preguntas y respuestas.
Siga a Brand Finance en LinkedIn, Twitter y Facebook para estar al día de las últimas noticias y próximos eventos, y no dude en utilizar nuestro hashtag #BFGIFT2022 cuando lo comparta online.
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The value of the intangible assets of the world's largest companies has fallen by 25%, according to the new Global Intangible Finance Tracker (GIFT™) report published by Brand Finance, the world's leading brand and intangible asset valuation consultancy. The new analysis found that global intangible value has followed the trend seen in previous financial crises.
Brand Finance has long advocated for greater debate, disclosure and development of the value of intangible assets. We invite you to the launch event of the Brand Finance GIFT™ 2022 report, the most comprehensive report on the state of intangible assets in Spain and Latin America.
Pilar Alonso Ulloa, Managing Director Iberia (Spain, Portugal) and South America, with more than 20 years of experience in intangible assets, will share insights into the current situation of these assets in Spain, and Laurence Newell, Managing Director of Brand Finance North America, will join to share his thoughts of the importance of intangible assets in Latin America.
This year we will once again have the collaboration of Ángel Alloza, CEO of Corporate Excellence, who will provide us with a vision of the evolution of intangibles in recent years.
Organised in collaboration with Corporate Excellence - Centre for Reputation Leadership, the 60-minute online webinar will include a presentation of the main findings of the GIFT™ 2022 report at an international level with a zoom-in on Spanish companies and sectors, followed by a discussion between the guest speakers and an interactive Q&A session.
Corporate Excellence is a non-profit think tank created to promote professionalism in intangible assets’ management.
Their aim is to help organisations improve the world through an excellent management of intangible assets.
Pilar lidera un equipo destinado a dar respuesta a los nuevos retos a los que se enfrentan actualmente los departamentos de finanzas en materia de valoración en España, Portugal y Sudamérica.
Tras 20 años trabajando en el sector de la auditoría y de la consultoría, Pilar se incorporó a Brand Finance en septiembre de 2021 para seguir tomando el pulso a la evolución de los activos intangibles en los distintos sectores de la economía, valorando negocios, empresas e intangibles a efectos transaccionales, fiscales y de información financiera.
Su trayectoria profesional como auditora le ha proporcionado un amplio conocimiento de la normativa contable internacional y local, lo que le ayuda a tomar decisiones y a responder a las cuestiones planteadas por los organismos reguladores en relación con los activos intangibles.
Incorporarse a una empresa que analiza los activos intangibles partiendo del estudio de mercado hasta la visión estratégica del mismo hace que la visión global que ofrece Brand Finance sea inmejorable frente a visiones de valoración más clásicas.
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Pilar leads a team aimed at responding to the new challenges currently faced by finance departments for valuations in Spain, Portugal and South America.
After 20 years working in the audit and consulting industry, Pilar joined Brand Finance in September 2021 to continue to keep her finger on the pulse of the evolution of intangible assets in different sectors of the economy, valuing businesses, companies and intangibles for transactional, tax and financial reporting purposes.
Her professional career as an auditor has provided her with extensive knowledge of international and local accounting regulations, which helps in making decisions and in responding to questions raised by regulatory bodies in relation to intangible assets.
Joining a company that analyzes intangible assets starting from the market study to the strategic vision of it makes the global vision offered by Brand Finance unbeatable compared to more classic valuation visions.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.
Ángel Alloza holds a degree in Psychology from the Complutense University of Madrid, a PCD from IESE, a Master\\\\\\\\\\\\\\\'s Degree in Innovation in Communication from the Jaume I University and a PhD laude in Communication from the Jaume I University.
He began his professional career as a Qualitative and Quantitative Market Research Technician at Alef, Strategic Planning at J. Walter Thompson, and Managing Partner of Millward Brown International in Spain and Portugal. In 1998 he joined Argentaria in the Strategic Analysis Unit, within the Presidency and Risks Area with the aim of defining and implementing a new strategy and positioning for the Argentaria brand. In January 2000 he joined BBVA in the Communication and Image Area (now Communication and Brand) and was responsible for different functions (corporate advertising, image, social action, brand, identity, reputation, metrics). Until February 2011 he was Chief Strategy Officer of the BBVA Group\\\\\\\\\\\\\\\'s Global Communication and Brand area, with global responsibility for communication strategy, branding, reputation and metrics. Since April 2011 he is Director and Secretary General of Corporate Excellence – Centre for Reputation Leadership.
He is co-author of Atrapados por el consumo and Corporate Reputation;hehas written numerous articles in reference publications and is a collaborating professor of universities and business schools of recognized international prestige, he is also Honorary Professor at the University of Malaga.
He is co-director of The Global CCO program: strategic management of reputation, brand and communication, reference program in communication,reputationand brand. He is also a Board Member Academic and Research Director of the Global Alliance for Public Relations and Communication Management and directr of The Global PR & Communications Model,a global roadmap to guide the future of the communication and intangible management profession.
Corporate Excellence is a non-profit think tank created to promote professionalism in intangible assets’ management.
Their aim is to help organisations improve the world through an excellent management of intangible assets.
