The Global Soft Power Index is the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of 100,000+ respondents in 100+ markets on 121 nation brands.
Over the past year, Ukraine's soft power ranking increased the most amongst all countries included within the study, now ranking 37 out of 121, as well as entering the world's top 20 countries in terms of influence. How has Ukraine managed to achieve such results and what does it mean? Ukrainians, Ukrainian experts, and media showcased a great interest in Ukraine’s positive soft power indicators.
Brand Finance led a presentation and participated in a panel discussion hosted by the Ukrainian Institute and the Ukraine Crisis Media Centre to further explore Ukraine’s results in the Global Soft Power Index 2023.
Speakers on the panel include:
The discussion (spoken in Ukrainian) was moderated by Vadym Karpiak, journalist, TV presenter, and member of the Supervisory Board of the Ukrainian Institute.
The event took place at the Ukrainian Crisis Media Center (UCMC) and was broadcasted live online. The full translated of the recorded presentation and panel discussion can be viewed below:
The results were discussed at Global Soft Power Summit 2023 on 2nd March, London. The speakers included the Former Prime Minister of the United Kingdom, The Rt Hon Boris Johnson, the Minister of Foreign Affairs of Ukraine, Dmytro Kuleba, The First Lady, of Ukraine Olena Zelenska, and others.
The Ukrainian Institute is a public institution that represents Ukrainian culture internationally.
From the very beginning, Ukraine Crisis Media Center (UCMC) was created to support Ukraine’s statehood and to promote Ukraine abroad. We have chosen a steep way of working with complex topics, and we have no illusions about the possibility of fast solutions. We understand the importance of transformations that took place in our country in recent years and recognise human sacrifices that made them possible
Artur joined Brand Finance in 2018 after graduating from the King's College London in Political Economy. Artur is currently a Level III Candidate for the Chartered Financial Analyst (CFA) programme. Artur is fluent in three languages - English, Russian and Ukrainian. Artur has experience in valuation, strategy, market research analysis for clients including Chevron, Rockwool, Iberia, Etihad, and stc. Artur also has experience in Brand Finance’s sports services offering, in particular, measurement and return on investment projects with global clients like Formula 1. Currently, Artur leads place branding projects at Brand Finance. In particular, the Global Soft Power Index and Brand Finance City Index.
The Ukrainian Institute is a public institution that represents Ukrainian culture internationally.
From the very beginning, Ukraine Crisis Media Center (UCMC) was created to support Ukraine’s statehood and to promote Ukraine abroad. We have chosen a steep way of working with complex topics, and we have no illusions about the possibility of fast solutions. We understand the importance of transformations that took place in our country in recent years and recognise human sacrifices that made them possible
