14th May 8:30 - 18:00 CST
15th May 8:00 - 17:15 CST
Brand Finance will once again be partnering up with City Nation Place for the Americas Conference, hosted in Houston on 14th-15th May 2024.
City Nation Place breaks down the silos between tourism, economic development, and city management to foster a dialogue on how places can work better together to attract talent, tourism, and investment and improve the quality of life for your community.
This years conference will feature a series of keynote presentations, panel discussions and with tourism and economic development leaders from across the US and Canada on the challenges and opportunities being faced in local cities, states, or places.
Additionally, the conference provides plenty of opportunities for networking with the senior leadership teams of destination marketing organisations, economic development boards, mayoral teams, and business improvement districts.
Understanding the perspectives of different target audiences is central to a successful city brand strategy. It enables you to focus on what really matters and get improved results.
Brand Finance will be hosting a breakout session and roundtable discussion as part of the programme:
Breakout session: Best US city brands – the launch of America’s definitive city perceptions index
The inaugural Brand Finance US City Index provides a complete dataset on perceptions of cities in the eyes of a representative nationwide sample. With opinions gathered from 10,000+ respondents on 50+ cities in the United States, it offers robust insights to guide the brand strategy of any American city – whether big or small.
Roundtable: How do you measure place brand success? Setting strategic goals, evaluating outcomes, demonstrating impact
For more information, view the programme here.
Click here to book your tickets for the conference and enter the code VIP25 at checkout for an exclusive 25% network discount.
City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.
The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.
The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.
City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.
Artur joined Brand Finance in 2018 after graduating from the King's College London in Political Economy. Artur is currently a Level III Candidate for the Chartered Financial Analyst (CFA) programme. Artur is fluent in three languages - English, Russian and Ukrainian. Artur has experience in valuation, strategy, market research analysis for clients including Chevron, Rockwool, Iberia, Etihad, and stc. Artur also has experience in Brand Finance’s sports services offering, in particular, measurement and return on investment projects with global clients like Formula 1. Currently, Artur leads place branding projects at Brand Finance. In particular, the Global Soft Power Index and Brand Finance City Index.
City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.
The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.
The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.
City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.