10:00 - 11:00 EAT
Thriving through turbulence: reinventing East African brands amidst geopolitical and economic uncertainties.
Kenyan and East African brands require reinvention to resonate with an increasingly discerning consumer base facing reduced disposable income. This challenge unfolds within a context influenced by geopolitical factors and fluctuating foreign currency exchange rates dominated by external forces.
The Kenyan top 25 brands of 2024 showcase resolve, resilience and innovation and should be celebrated. As a nation with growing potential in a complex geoeconomic present, it is increasingly important that leading brands are recognised as the nation’s ambassadors for their enduring contribution to the wider East African integration and economy.
Each year Brand Finance values over 5,000 of the world’s biggest brands and has published the most valuable and strongest brands in East Africa since 2015.
Brand Finance, East Africa, in conjunction with The Strathmore University Business School, are joined by brand representatives to honour Kenya’s 25 most valuable and strongest brands and their achievements.
The panel discussion includes representatives from Kenya’s top performing brands, along with the valuation team from Brand Finance UK, to highlight the main movements and trends of the top 25 most valuable brands for 2024.
Strathmore University Business School is the business school of Strathmore University. Based in Nairobi, Kenya, it offers Doctoral, Masters and Undergraduate programmes, as well as executive education programmes. It was started in 2005 through a partnership between Strathmore University and IESE Business School.
Moses Kemibaro is the Founder & CEO of Dotsavvy, Kenya’s first digital business agency which conceptualizes, develops, delivers, and manages high-performance business results for its clients via digital channels. Dotsavvy has been operational for 20 years spearheading next practices across a broad spectrum of digital business offerings.
Previously, Moses was the Regional Manager for Opera Ads in East Africa, the Commercial Manager for East Africa at the Perform Group, now known as DAZN and Perform Content, as well as the Sales Director at InMobi for Africa where he led sales in Kenya, Egypt, Nigeria, and Ghana. He was also the Founding Regional Manager at Dealfish East Africa (formerly known as OLX Kenya), Kenya’s leading digital classifieds platform, now known as Jiji Kenya.
Moses is a multiple award-winning Technology, Digital Media, and Digital Marketing Blogger and Industry Analyst at MosesKemibaro.com where he rants and raves about all things digital in Kenya and Africa. He is also one of the region's leading digital transformation trainers and a regular speaker and panelist in industry events and also contributes commentaries to leading media.
Mike is a global authority on brand economics and valuation, with extensive experience of helping businesses grow by maximising the value creation potential of their brands.
He has over 20 years of experience across a wide range of branding challenges, leading assignments on brand-led growth, brand-related cost savings, brand-based negotiations and transactions, and expert witness work for disputes.
His experience of leading teams of analysts on the evaluation of brand strength and value for the world’s most valuable brands gives him unique insight into the factors that drive brand success globally.
Prior to joining Brand Finance, Mike was the global lead for the brand economics practice at Interbrand. He has a broad range of experience across many sectors, with clients including Allianz, AXA, British Gas, BUPA, Ericsson, Goldman Sachs, Hertz, Hyundai, Kia, Mastercard, Orange, PayPal, Samsung, Standard Chartered Bank, Virgin, among others.
Mike studied Economics at Cambridge University and is a Chartered Marketer and Chartered Accountant, having qualified with Arthur Andersen in London. He is a member of the Institute of Chartered Accountants of England and Wales, ICAEW Valuation Group and Chartered Institute of Marketing.
As a well-versed brand advisor, Oliver have over 15 years of experience with Brand Finance advising strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
During his time at Brand Finance, he has been the Global Account Director for Vodafone – a position held for five years. During this period Oliver directed 20 strategic projects for the Vodafone Global Brand team including valuing the Vodafone portfolio in 72 markets for four consecutive years. He also valued the Miller portfolio of brands following the acquisition of Miller by SAB plc for balance sheet recognition in May 2002. Some of his other clients include Absa, Brand South Africa, De Beers, FNB, Manchester United, Microsoft, Petronas, SANParks, Shell, Standard Chartered Bank, Telefonica, Telkom, and Virgin.
Beyond his role at Brand Finance, Oliver assists the Reporting & Analysis Team for a global volunteer organisation. His team are based in South Africa, South Korea, Japan, Austria, Netherlands, and the US.
He also holds a BA in Computer Science.
Strathmore University Business School is the business school of Strathmore University. Based in Nairobi, Kenya, it offers Doctoral, Masters and Undergraduate programmes, as well as executive education programmes. It was started in 2005 through a partnership between Strathmore University and IESE Business School.
