On the 9th November, the 2024 Tsinghua National Image Forum, hosted by the National Image Communication Research Center of Tsinghua University, was held in the Main Building of Tsinghua University, Beijing.
Scott Chen, Managing Director, Brand Finance China was invited to release and give a keynote speech on the Brand Finance Global City Index 2024, focusing on sharing the logical background, methodology, tools, and research findings of the survey, and clearly explaining and analyzing the key indicators, opportunities and challenges, and development direction of the Brand Finance China City Index.
Scott co-founded Brand Finance China where he is currently Managing Director for the company. Over the past 3 years he has led the China team, jointly with the UK headquarters and other international offices branches of Brand Finance, to lay a solid foundation for the Greater China business. Scott is involved in project discovery, pitching, planning, technology input and final delivery across all China related projects, both domestically and internationally.
Scott has more than 25 years of experience in branding and marketing services within China where he experienced the start of Chinese branding from the 1980s after China's Opening Up Policy, and subsequently accumulated rich knowledge and expertise of the Chinese market. In addition to this, Scott has spent over 10 years both studying and working in the UK where he undertook his Postgraduate and Doctoral studies in Finance and Investment. His experience includes financial management and project investment for a world class insurance group and project management for global giants such as State Grid, Apple, Alibaba, Shell and COFCO, etc.
In addition to this, Scott is responsible for the daily management and operation of all other areas of Brand Finance China. He holds thorough expertise in technology, brand valuation and the strategic consulting for brand value growth and it is this unique vantage point of the Chinese market that gives Scott the ability to spot new opportunities and strengthen networks continuously and steadily in the region.
