Brand Africa is in independent pan-African intergenerational initiative to inspire and unlock sustainable growth, reputation and competitive standing.
Brand Africa is a brand-driven approach which recognises that in the 21st century, brands are an asset and a key driver of value for nations and their various public and private institutions. Properly managed and leveraged, an insights and brand-driven approach can inspire a sustainable socio-economic growth for Africa’s individual sovereign states and collective African brand.
Brand Africa is a proactive, independent, non-profit, non-political and non-partisan pan-African initiative for Africa by Africa.