Brand Finance will be attending the 30th Annual Healthcare Marketing & Physician Strategies Summit (HMPS25), taking place from April 29 to May 2, 2025, at the Omni Orlando Resort at Champions Gate in Orlando, Florida.
HMPS25 brings together senior healthcare marketing, communications, digital, and physician strategy leaders to explore the latest trends and innovations shaping the industry. This year’s agenda features 70 forward-thinking sessions—including keynotes, case studies, panels, and workshops—focused on enhancing the customer experience, leveraging data analytics, embracing new technologies, and demonstrating ROI.
Laurence Newell, Managing Director, North America, and Alfred DuPuy, Valuation Director at Brand Finance, will be attending the summit and welcome the opportunity to connect.
If you’re planning to attend and would like to meet with Laurence or Alfred, please email enquiries@brandfinance.com to arrange a time.
Click here to visit the HMPS25 website and register your attendance.
The Healthcare Strategy Institute (HSI) specializes in the design and management of leading-edge educational programming and products for healthcare executives and their organizations. HSI continuously monitors today’s critical issues and examines the strategies vital to the success of healthcare organizations.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Executive Chairman for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.
Alfred is a brand specialist with over 20 years of experience leading client engagements across research (qualitative and quantitative), analytics, insights, strategy, brand architecture, valuation, modeling, and return on investment. His work spans a wide variety of sectors, markets, and geographies.
As Managing Director for North America, Alfred leads new business development, manages key client and senior leadership relationships, leads project teams, and helps extend Brand Finance’s analytical capabilities into deeper strategic insight. He is known for developing innovative techniques to address complex brand challenges and has led cross-functional teams of researchers, strategists, designers, architects, and naming specialists.
Throughout his career, Alfred has worked with clients in financial services, telecoms, industrials, manufacturing, logistics, automotive, retail, hospitality, higher education, and the not-for-profit sector. One of his earliest and most memorable projects involved pioneering a new segmentation approach to support John Deere's brand strategy and identity refresh, one of his favorite boyhood brands.
Alfred has provided expert commentary on brand valuation and the role of brand as a business asset on various media channels and news programs.