As an expert and pioneer in digital strategy and more than 23 years’ experience in the tech sector, Fi Bendall is one of the most respected thought leaders in the digital space. CEO Magazine described her as the ‘CEO’s Secret Weapon’, and Femeconomy has recognised her as a female leader to watch.
Customers are more connected to brands than ever before and understanding those connections can provide a huge benefit to companies. Join us as we discover the emotional drivers of the customer along the path to purchase and how brands can use these drivers to their advantage.
| 18:00 - 18:30 | Registration and Welcome Drinks |
| 18:30 - 19:30 | Presentation by Fi Bendall followed by a Q&A Session |
| 19:30 - 21:00 | Networking Drinks |
Fi is Westpac / AFR 2015 100 Women of Influence, described by CEO Magazine as The CEO's Secret Weapon she is one of Australia’s most respected thought leaders in the digital space. As an expert and pioneer in digital strategy and with over 23 years experience in the digital/tech sector over three continents, Europe, USA and Oceania; Fi has a depth of understanding unique to Australia.
After beginning her career in the consumer electronics industry, Fi moved into developing key digital strategies in London and New York for large companies such as BBC and Virgin. During this time she built, from concept to inception, an international B2B gaming portal. Today she leads Bendalls Group working with blue chip organisations in Australia from financial services, to retail to FMCG and B2B. She is a recognised and well-regarded speaker having spoken at a wide range of international conferences and an incumbent specialist speaker to the highly regarded CEO Circle.
Fi is an Advisory Board Member of the First 5000 Group. Founder and Board Director of Generosity, Advisory Board Member of Ausmumpreneurs.