11.00 - 15.00 Eastern Time
Join us for a one-day, ANA member-only conference focused on how today’s most resilient and innovative businesses are building stronger customer connections – and seeing bigger returns. Investing in brand isn’t just a safeguard; it’s a catalyst for growth, differentiation, and long-term success. Discover the latest brand health indicators, hear how top marketers are translating investment into impact, and walk away with strategies to fuel your brand’s value and business performance.
13.25 - 14.00
Alfred DuPuy, Director of Valuation & Strategy, and Laurence Newell, Managing Director of Brand Finance Americas, will lead a session focused on bridging the gap between marketing and finance. Designed for brand leaders, this presentation offers practical tools for expressing brand value in terms that resonate with CFOs.
Drawing on Brand Finance’s global expertise in brand valuation and its impact on business performance, the session will explore how to connect marketing metrics with financial results, justify brand investments with solid data, and strengthen cross-functional collaboration through a shared language of value.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Alfred is a brand specialist with 15+ years’ experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies. He has developed innovative techniques for clients’ most interesting brand challenges and has led diverse teams of researchers, strategists, designers, architects, and namers.
As Valuation & Strategy Director for North America, Alfred leads project teams, liaises with and develops key client and senior leadership relationships, supports new business development, and drives the team to extend Brand Finance’s extensive analytical abilities to deeper, more strategic insights that can help our clients accomplish their most pressing business goals.
In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for profit. One of his very first projects (leading a ground-breaking segmentation technique to support strategic development and an identity refresh) was for one of his very favorite boyhood brands, John Deere. He has appeared on media channels and news programs (especially during his time in Toronto) commenting on Brand Valuation and the importance of brand as an asset.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.