On st1 October 2025, David Haigh, Chairman & CEO at Brand Finance joined the PLACE CAMP Summit, which took place at the DNCO office in London, bringing together senior figures from the real estate and place branding industries.
This invite-only event welcomed representatives from leading organisations such as JLL UK, British Land, Delancey, Cushman & Wakefield, Landsec, Canary Wharf Developers, London & Partners, alongside international participants from the USA and China.
Speakers included thought leaders across branding, design, urban development, and marketing, such as David Haigh (Brand Finance), James Greenfield (KOTO), Rosie Haslem (Streetsense), Alex Phillips (ARUP), Jennie Kovalcik (Public Sphere Projects), Simeon Aldred (Broadwick Live & Vibration Group), John Williams (digital marketing expert), and Rose Wangen-Jones (London & Partners).
David Haigh delivered a presentation on how place drives brand value, highlighting the role of place branding in real estate markets, its power to attract investment, and its influence on long-term value creation.
David is the Chairman of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
