View the full Brand Finance GIFT™ 2025 report here
New data from Brand Finance reveals that the value of intangible assets owned by the world’s largest companies has reached USD97.6 trillion in 2025. This represents a 23% increase from 2024, now reaching its highest level since Brand Finance began tracking is in 1996.
Key highlights:
- The U.S. has overtaken Denmark to become the most intangible market in the world for the first time since 2021. The total intangible value of the U.S. market stands at 78%, while Denmark’s intangibility has dropped from 82% in 2024 to 67% in 2025
- On a sector level, Pharma has recorded the largest decline in absolute terms, with total intangible value falling 8% to $6.5 trillion
- Eight of the world’s top 10 companies with the highest intangible value are based in the U.S. NVIDIA has become the company with the highest intangible value globally, increasing 50% to USD4.3 trillion, while Microsoft, Apple, Amazon, Alphabet rank second through fifth
Annie Brown, Valuation Director, Brand Finance commented:
“Record-high global intangible asset value in 2025 underscores the accelerating role of innovation, driving greater investment in intellectual property, data, and brands. That said, notable drops across several sectors like pharma and oil & gas highlight the volatility faced when investing in firms with high intangible exposure. This serves as a reminder that businesses should pay active attention to their intangible assets – among the most powerful drivers of commercial outcomes.”
