08.30 - 10.30 CET
Brand Finance will be in Davos on Tuesday, 20th January to launch the Global 500 2026, the 20th edition of its annual study of the world's strongest and most valuable brands.
Join us for breakfast and a panel discussion with C-Suite leaders on “AI Rising: The Evolution of Brand and Trust” and sharing the latest trends and insights from the leading brands in our study.
Join other senior leaders at an exclusive event, hosted in association with Infosys, to:
More on the panel discussion:
The proliferation of artificial intelligence is a rocket boost for innovation, but it has blurred the boundaries of authenticity and trust. This challenge creates an opportunity for brands. As AI levels the playing field across industries, trust, purpose, and human connection become how companies differentiate themselves and grow. Brand is how those values are communicated and how companies connect with customers.
Financial and marketing leaders will discuss AI’s impact on financial performance, how trusted brands drive share price and growth, and new, exclusive qualitative data from Brand Finance on how AI is changing the role of resilience, brand, and trust.
| 08.30 - 09.00 | Networking Breakfast |
| 09.00 - 09.15 | Opening Remarks and Presentation of Global 500 2026 Results by Mike Rocha, Chief Commercial Officer, Brand Finance |
| 09.15 - 10.00 | Panel Discussion: AI Rising: The Evolution of Brand and Trust Mike Rocha, Chief Commercial Officer, Brand Finance (moderator) Jayesh Sanghrajka, Chief Financial Officer, Infosys Other panelists to be announced |
| 10.00 - 10.30 | Networking |
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation.
With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
