Brand Finance data reveals the top 25 global IT Services brands hold a collective value of USD167.2 billion
• TCS maintains second place in the sector brand value ranking; achieves AAA brand strength rating for the first time
• Infosys leads the industry with the fastest growing CAGR in brand value of 15% over 6 years
• Persistent Systems makes a debut in Top 25 rankings and also the fastest-growing IT Services brand in 2026
• Accenture retains position as the most valuable IT Services brand for eighth year running
MUMBAI, 20 January 2026 – Eight Indian IT services providers now account for 36% or USD60.4 billion in total brand value, according to a new report from Brand Finance, the world's leading brand valuation consultancy. The total value of the world’s top 25 IT Services brands reached USD167.2 billion in 2026, reflecting a modest 2% rise from 2025.
With a brand value of USD21.2 billion, TCS is the world’s second most valuable IT Services brand for the fifth year in a row. TCS crossed approximately US$30 billion in annual revenue in FY 2025, solidifying its status as one of the largest global IT services players. AI, cloud and cybersecurity have been the main growth engines, with TCS launching new AI labs, centres of excellence and delivery centres to support these services.
Infosys (brand value USD16.4 billion) is once again the world’s third most valuable IT Services brand, leading the industry with the fastest growing CAGR in brand value of 15% over 6 years. Infosys has continued to see strong demand across AI, cloud, and digital transformation services, alongside several large deal wins. With a Brand Strength Index (BSI) score of 86.8 out of 100, Infosys is also the world’s third-strongest IT Services brand.
Ajimon Francis, Managing Director India, Brand Finance, commented:
“The expansion from seven to eight Indian brands in the world’s top 25 IT Services ranking highlights the sector’s depth, with leaders such as TCS and Infosys combining sustained revenue growth with advanced capabilities in AI, cloud, and cybersecurity. In addition, the strong performance of mid-tier brands like Persistent Systems, Hexaware Technologies and LTIMindtree
underscore how India’s IT services ecosystem is evolving beyond scale alone, driven by innovation, specialised expertise, and long-term investment in next-generation technologies.”
HCLTech (brand value up 1% to USD9 billion) and Wipro (brand value up 4% to USD6.3 billion) each maintain their positions from 2025, ranked eighth and ninth among the sector’s 25 brands.
Meanwhile, Persistent Systems (brand value up 22% to USD989 million) is the fastest-growing IT Services brand of 2026. As a fast-growing mid-tier brand, Persistent Systems’ growing brand value is underpinned by sustained, broad-based revenue growth and its ability to leverage hyperscale partnerships and product engineering expertise to secure AI modernisation mandates.
Other notable achievements of Indian IT Services brands this year include:
Accenture maintains its position as the world’s most valuable IT Services brand for the eighth consecutive year, with a 2% increase in brand value to USD42.3 billion in 2026. Accenture is also the world’s strongest IT Services brand for the second year in a row, with a Brand Strength Index (BSI) score of 90.7 out of 100 and an equivalent AAA+ brand strength rating – the highest rating awarded by Brand Finance.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
