09:00 - 15:30 PT
The ANA | Stein B2B Brand-to-Demand Conference returns with a focused look at one of the biggest challenges in modern marketing: turning brand investment into measurable demand.
While brand-to-demand integration is widely accepted as essential, execution remains a hurdle for many organisations. This year’s conference brings together senior B2B marketers to explore how to deliver cohesive, high-performing omnichannel experiences, align teams across complex buying journeys, and embed measurement and effectiveness into strategy.
Through practical case studies and real-world insights, speakers will share how they are overcoming silos, improving creative performance, and driving growth at scale.
For the first time, the conference heads to the West Coast, introducing fresh perspectives and new voices to the conversation. If brand and demand are central to your growth agenda, this is an unmissable event.
At this year’s conference, Alfred DuPuy, Managing Director, Brand Finance North America, will present the latest findings from the Brand Finance Global Most Valuable B2B Brands Index.
Since its launch in 2023, the Index has rapidly established itself as a leading benchmark for brand strength and valuation in the B2B sector. Developed in partnership with the International Advertising Association (IAA) and Stein IAS, it has expanded from ranking the top 100 brands to a comprehensive analysis of the world’s top 250 B2B brands across industries and markets.
Alfred will share key insights from the latest rankings, exploring how brand value is evolving in B2B and what it means for marketers seeking to drive long-term growth.
Click here to visit the event page and view the full programme.
This is a members-only event hosted by ANA. You can register via the ANA website using the link above. If you are not currently an ANA member, a registration code will be required to attend.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Stein helps build the world’s most demanded B2B brands by unifying brand and demand — strengthening each to the benefit of both. Through its Brand-to-Demand Experience (BDX) model, highly awarded creativity, and full-funnel media capabilities, Stein drives differentiation, distinction and growth for clients worldwide.
Alfred is a brand specialist with 15+ years’ experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies. He has developed innovative techniques for clients’ most interesting brand challenges and has led diverse teams of researchers, strategists, designers, architects, and namers.
As Valuation & Strategy Director for North America, Alfred leads project teams, liaises with and develops key client and senior leadership relationships, supports new business development, and drives the team to extend Brand Finance’s extensive analytical abilities to deeper, more strategic insights that can help our clients accomplish their most pressing business goals.
In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for profit. One of his very first projects (leading a ground-breaking segmentation technique to support strategic development and an identity refresh) was for one of his very favorite boyhood brands, John Deere. He has appeared on media channels and news programs (especially during his time in Toronto) commenting on Brand Valuation and the importance of brand as an asset.
