New Brand Finance data shows Singapore’s top 100 brands are valued at $84.1 billion in 2026, up 7% year-on-year
SINGAPORE, 23 April 2026 – The nation’s top 100 brands have grown by 7% to reach a combined value of USD84.1 billion, with banking, engineering, food, and real estate sectors driving growth across the brand landscape. Singapore’s leading brands continued to strengthen amid a stable economic backdrop, according to the Singapore 100 2026 report by Brand Finance, the world’s leading brand valuation consultancy.
Banking remains the most influential sector, supported by resilient balance sheets, sustained credit activity, and continued regional expansion. Engineering brands are benefiting from strong demand across aerospace, defence, and urban solutions, underpinned by robust project pipelines. Meanwhile, food and agriculture brands are gaining from favourable commodity prices and rising demand for value-added products, while real estate continues to show steady performance, supported by healthy transaction momentum and stable pricing.
DBS (brand value up 8% to USD18.6 billion) remains Singapore’s most valuable brand for the 14th consecutive year, supported by strategic regional expansions and continued diversification. The acquisition of Citi Taiwan and a minority stake in Shenzhen Rural Commercial Bank have strengthened its market position, enhanced profitability, and reinforced its presence across key Asian markets.
Marina Bay Sands (brand value up 35% to USD8 billion) rises to second place, with growth driven by strong revenue performance and a USD1.8 billion upgrade programme that has enhanced its premium offering. These investments have strengthened its appeal to high-value travellers, positioning the brand to benefit from sustained recovery in international tourism.
OCBC Bank (brand value up 7% to USD6.8 billion) ranks third, reflecting steady growth despite intensified competition within the banking sector. Strategic moves, including increasing its stake in Great Eastern Holdings and pursuing regional expansion opportunities, continue to support its long-term growth and market relevance.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
“Singapore’s brand landscape in 2026 reflects a market where consistency and adaptability go hand in hand. The results highlight a dual dynamic: established leaders continue to consolidate their positions through scale and regional expansion, while emerging players capture outsized growth by aligning with high-demand sectors. Changi Airport’s strength shows that operational excellence and customer experience remain critical differentiators while DBS’ 14-year leadership underscores the value of sustained strategic execution. The rapid rise of brands like TeleChoice International demonstrates how targeted investment and sector tailwinds can quickly reshape the competitive landscape.”
Changi Airport (brand value up 16% to USD889 million) is Singapore’s strongest brand in 2026, achieving a Brand Strength Index (BSI) score of 91.2/100 and an AAA+ rating, the highest accolade for brand strength awarded by Brand Finance. Record passenger traffic, expanded connectivity, and continued investment in service excellence have reinforced the brand’s reputation. According to Brand Finance’s market research data, Changi is not only one of Singapore’s most familiar brands but also highly preferred, trusted, and recommended by local respondents.
FairPrice (brand value down 7% to USD1.2 billion) ranks second, with a BSI score of 90.9/100 and an AAA+ rating. Its focus on affordability initiatives, including price freezes and discount programmes, has strengthened customer loyalty and trust despite moderating revenue growth.
Bank of Singapore (brand value at USD859 million) ranks third, with a BSI score of 88.9/100 and an AAA+ rating. Strong performance in wealth management, supported by client growth, new product offerings, and enhanced advisory services, has reinforced its reputation as a trusted and premium financial partner across Asia.
Telechoice International (brand value up 288% to USD52.7 million) emerges as Singapore’s fastest-growing brand in 2026. The brand’s exceptional growth has been driven by strong demand across semiconductor segments, increased sales volumes, and targeted investments in high-growth product lines, positioning the brand as an emerging force in Singapore’s technology sector.
Meanwhile, Millennium Hotels and Resorts (brand value up 25% to USD526 million) is the leading hotel brand in this year’s ranking, placing 27th overall. MHR builds on a series of strong underlying momentum, supported by continued investment in digital innovation, personalised guest experiences, and a strengthened loyalty ecosystem through MyMillennium, alongside a growing portfolio of over 140 properties worldwide and a clear focus on sustainability and guest-centric transformation.
Other notable brands in the Singapore 100 2026 report are:
Additionally, brands such as Singapore Land (50th), Wing Tai (69th), Pan United (70th), Jumbo (75th), and Old Chang Kee (85th)have also seen their brand value grow considerably in this year’s ranking.
The 2026 Sustainability Perceptions Index reveals which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value tied to sustainability for the world’s biggest brands.
Brand Finance research reveals that, among Singaporean respondents, Singapore Airlines has the highest sustainability efforts across each of the environmental, social, and governance pillars. Environmentally, Singapore Airlines leads through its decarbonisation strategy, including its commitment to achieve net zero carbon emissions by 2050 and investments in fuel-efficient aircraft and sustainable aviation fuel.
Other brands with strong perceptions include hoteliers Ascott and Banyan Tree for environmental sustainability, CapitaLand, Singapore Land and FairPrice on social sustainability, and DBS on governance. These brands represent the top perceived Singaporean performers in sustainability among local respondents, highlighting strong domestic recognition across all three ESG pillars.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
