Brand Finance’s research shows Aramco extends its unrivalled reign as Saudi Arabia’s most valuable brand for the seventh consecutive year
RIYADH, 28 April 2026 - The total brand value of Saudi Arabia’s top 100 brands reached USD131.9 billion in 2026, marking a 13% year-on-year increase, according to the Saudi Arabia 100 report from Brand Finance, the world's leading brand valuation consultancy. This growth reflects the continued momentum of Vision 2030, as diversification efforts and sustained investment in non-oil sectors strengthen the Kingdom’s economic resilience despite a softer oil price environment, tighter global financial conditions, and an increasingly complex geopolitical backdrop.
At the same time, despite evolving market dynamics, Saudi Arabia’s top 10 most valuable brands recorded only limited movement in 2026, underscoring the resilience, scale, and staying power of the Kingdom’s leading corporate names as they continue to anchor growth during this period of transformation.
The ranking continues to be led by Aramco (brand value up 14% to USD47.3 billion), which retains its position as Saudi Arabia’s most valuable brand for the seventh consecutive year. The brand’s continued strength reflects its ability to balance strong financial performance with long-term strategic investment. In 2025, its key milestones included progress towards gas production growth targets, continued global retail expansions, the advancement of its petrochemical's strategy, and further investments in carbon capture and lower carbon technologies.
stc (brand value up 9% to USD17.6 billion) retains its position as Saudi Arabia’s second most valuable brand for the seventh consecutive year. Its growth reflects the sustained execution of its Masterbrand strategy, which has successfully extended the brand beyond traditional telecommunications into high-growth adjacencies, including fintech, cybersecurity, cloud, and IT services.
Al Rajhi Bank (brand value up 30% to USD9.8 billion) ranks as the third most valuable Saudi Arabian brand and remains the most valuable banking brand in the Kingdom. This strong performance reflects sustained long-term momentum, with its brand value rising 183% since 2021, supported by improvements in brand strength and consistent double-digit revenue expansion.
Mobily (brand value up 32% to USD3.5 billion) stands as the fastest-growing telecoms brand in the country. The brand continues to strengthen its market position through network enhancement, customer acquisition, and a broader digital services portfolio. Mobily recorded robust financial results, with revenue rising by around 8% and net profit increasing by over 11%, supported by growth across all business segments and an expanding customer base.
Saudi Energy, which rebranded from Saudi Electricity Company in February 2026, has been identified as a brand to watch. The brand's value grew 25% to USD2.4 billion, reflecting strong underlying business performance as Saudi Arabia's national electricity provider. The rebrand repositions the organisation beyond its traditional utility identity, towards a broader role as a national energy systems enabler supporting the Kingdom's long-term economic transformation.
King Faisal Specialist Hospital and Research Centre (KFSHRC) (brand value at USD1.7 billion), the most valuable and strongest healthcare facilities brand in Saudi Arabia maintained its position among the top 10 brands. Its growth is supported by strengthening brand perceptions and sustained improvements across key reputation and recommendation metrics. KFSHRC maintains its position as the leading healthcare brand in the region, reflecting its standing among the region’s top academic medical centres. Brand awareness and familiarity have continued to trend upward since 2022, reinforcing its market leadership, despite minor year-on-year fluctuations in select markets.
Savio D’Souza, Managing Director Middle East and Africa, Brand Finance, commented:
“Saudi Arabia’s leading brands are demonstrating that long-term brand value creation is increasingly being driven by diversification, digital transformation, and national ambition rather than reliance on oil alone. While energy continues to anchor the Kingdom’s corporate landscape, strong performances from banking, telecoms, aviation, and emerging industrial brands reflect the broadening of Saudi Arabia’s economic base under Vision 2030. The strongest Saudi brands are those that combine scale with trust, innovation, and a clear role in supporting the country’s future growth ambitions.”
On the brand strength front, stc (brand value up 9% to USD17.6 billion) retains its position as the strongest brand in the country for six years in row with a Brand Strength Index (BSI) score of 89.2/100. This is supported by a series of strategic initiatives that have strengthened its positioning as a digital ecosystem player. For instance, stc has expanded its subsidiary, scaling data centres and subsea cable infrastructure to position Saudi Arabia as a regional connectivity hub.
Al Rajhi Bank (brand value up 30% to USD9.8 billion) is the second strongest brand in Saudi Arabia, with a BSI score of 88.9/100 and an AAA brand strength rating. The bank continues to lead the Saudi banking sector on brand strength, underpinned by strong trust, reliability, and customer preference.
Aramco (brand value up 14% to USD47.3 billion) ranks as the third strongest brand in Saudi Arabia in 2026, with a BSI score of 88/100. This performance reflects sustained improvements in familiarity, reputation, and engagement metrics in its home market, driven by the brand's expansive and strategically curated global sports presence.
Airlines is the fastest-growing sector in Saudi Arabia with 34% year-on-year growth led by Saudia Group (brand value up 34% to USD1.1 billion) and Flynas. Saudia records a notable improvement in brand strength, with its rating upgraded to AA- in 2026, marking its strongest performance in over five years, up from A- in 2021. This reflects sustained progress in brand fundamentals and market perception.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
