4pm - 7pm ET
Join us in New York for the launch of the Brand Finance World's Most Valuable B2B Brands 2026 report — our most comprehensive ranking to date, now expanded to 300 brands across more than 25 sectors.
This event continues our global series exploring the findings of this year’s B2B report. But this isn’t just a ranking.
The 2026 report makes a clear case: the world’s most valuable B2B brands act as true economic moats — harder to displace, more resilient under pressure, and demonstrably more valuable to the businesses that build them with intent.
In New York, Alfred DuPuy, Managing Director of Brand Finance North America, will present the results of this year’s B2B ranking and unpack what they mean in practice — from investment decisions and boardroom strategy to how CMOs can more effectively position brand as an asset, not a cost.
With $4 trillion in collective brand value across this year’s top 300, the financial stakes have never been clearer.
Join us for an evening of sharp insight, candid discussion, and data-led perspective. This invitation-only event is designed for senior marketing leaders.
Register now to be part of the conversation shaping the future of B2B brands.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Alfred is a brand specialist with over 20 years of experience leading client engagements across research (qualitative and quantitative), analytics, insights, strategy, brand architecture, valuation, modeling, and return on investment. His work spans a wide variety of sectors, markets, and geographies.
As Managing Director for North America, Alfred leads new business development, manages key client and senior leadership relationships, leads project teams, and helps extend Brand Finance’s analytical capabilities into deeper strategic insight. He is known for developing innovative techniques to address complex brand challenges and has led cross-functional teams of researchers, strategists, designers, architects, and naming specialists.
Throughout his career, Alfred has worked with clients in financial services, telecoms, industrials, manufacturing, logistics, automotive, retail, hospitality, higher education, and the not-for-profit sector. One of his earliest and most memorable projects involved pioneering a new segmentation approach to support John Deere's brand strategy and identity refresh, one of his favorite boyhood brands.
Alfred has provided expert commentary on brand valuation and the role of brand as a business asset on various media channels and news programs.