THE TIRE COLOGNE is the central B2B platform of the international tyre and wheel industry. From 9-11 June 2026, Cologne will be the meeting point for manufacturers, the retail trade and service providers from around the world. The trade fair serves as an important venue for the exchange of ideas, information and specialised orientation within the industry.
The focus is on content with clear market relevance. The INNOVATION LAB shifts the focus to future themes of the tyre industry – from sustainable materials through new production processes to the circular economy along the entire value creation chain. The WALK OF SERVICES bundles solutions revolving around workshop equipment, services, software and processes that support the work routine in the retail trade and the workshop. On the TIRE STAGE, lectures and discussions provide insights into technological, regulatory and strategic developments of the industry.
THE TIRE COLOGNE stands for internationality, clearly themed guidance and an environment that enables knowledge transfer. As an established industry platform, it provides orientation in a market in transition.
The full programme is available on the event website.
Members of the Brand Finance team will also be attending the event. To connect with the team during the conference, please email events@brandfinance.com.
Lorenzo is experienced in valuation and brand strength analysis, and his expertise lies in brand architecture, portfolio management and brand extension projects. He specialises in the Automobile, Technology, IT and Telecom sectors Lorenzo is a qualifying management accountant, CIMA Adv. Dip. MA.
Chenlin is Manager and Head of China Business in Brand Finance London and experienced on Brand Valuation, Business Valuation, Brand Evaluation, Market Research Analytics and related work in the field. Chenlin has experience working in Tyres, Auto, Real Estate, Utility, Chemical sectors and has served clients worldwide. Chenlin joined Brand Finance as an Analyst in October 2018 after graduating from the University of Bristol with a Master degree in Finance and Investment. He is also a CFA chart holder and active member in CFA UK society.