Off the back of the 2026 FIFA World Cup, Brand Finance will reveal the real winners and losers off the pitch, exploring how football brands create value far beyond the final score.
Join us for the launch of the Brand Finance Football 50 2026 report, unveiling the world’s most valuable and strongest football club brands. The event will examine the commercial power of football, from global fan engagement and brand equity to the growing influence of sponsorship in driving business value.
Following the report presentation, an expert panel will explore how sponsors measure the impact of their football partnerships, whether major tournaments deliver meaningful returns, and what brands can do to maximise value in one of the world’s most competitive sponsorship landscapes.
The event will conclude with a networking drinks reception, offering delegates the opportunity to continue the conversation with fellow industry leaders, speakers and peers.
| 16:30 – 17:00 | Registration |
| 17:00 – 17:05 | Welcome Address David Haigh, Chairman, Brand Finance |
| 17:10 – 17:40 | Presentation of the Football 50 2026 Results Scott Moore, Head of Sports Services, Brand Finance |
| 17:40 – 18:10 | Panel Discussion | The Power of the Game: How Football Brands Create Global Commercial Value Speakers TBC Moderated Scott Moore, Head of Sports Services, Brand Finance |
| 18:10 – 18:15 | Conclusions David Haigh, Chairman, Brand Finance |
| 18:15 – 19:00 | Drinks Reception |
Scott specialises in sports sponsorship consultancy for corporate brands and rightsholders; encompassing brand valuation, business impact modelling, sponsorship strategy and sponsorship return on investment.
Scott is part of Brand Finance's Sports Services team, supporting on sports-specific projects and the Football 50 league tables. The team actively engage project teams to provide and execute bespoke bolt-on and/or independent sports services for existing clients who have a sports sponsorship portfolio.
Previous experience across sports and entertainment sponsorship has involved notable clients including PepsiCo (UEFA), British Gas (BOA/BPA, SRU), Vodafone (Wimbledon), Compare the Market (ECB), Activision Blizzard and BAFTA.
Scott holds a BSc in Management from the London School of Economics and a MSc in Sport Policy, Management & International Development from the University of Edinburgh.
