This article was originally published in the Brand Finance Insurance 100 2026.
PICC’s position as a leading global insurance and financial group reflects its evolution from the pioneer of China’s modern insurance industry into a diversified provider of insurance, healthcare, and asset management services. Guided by its longstanding mission of 'Finance for the People', the Group continues to support national development, economic resilience, and social stability while delivering sustained brand growth. Through its commitment to social responsibility, agricultural insurance, sustainable finance, digital transformation, and product innovation, PICC has reinforced its reputation as a trusted and reliable institution. Looking ahead, the Group is focused on advancing high-quality, innovation-led growth while strengthening its leadership across China’s insurance sector and beyond.
Founded in 1949, PICC stands as the pioneer and founding institution of China’s modern insurance industry Today, it has evolved into a leading global comprehensive insurance and financial group, with a diversified brand portfolio spanning property and casualty insurance, life insurance, health insurance, and asset management. This breadth is underpinned by deep institutional heritage and a long-standing strength in risk management.
After more than 70 years of development, PICC has grown into a defining force within China’s insurance sector, widely regarded as part of the industry’s “national team”. Its core brand value has always remained true to the original mission of "Finance for the People", deeply integrating into the overall national development while adapting to the evolving needs of a modern financial system.
Aligned with national priorities, PICC supports economic resilience and social stability, acting as both a shock absorber and stabiliser within China’s financial system.
In brand building, PICC has delivered sustained and stable value growth. From 2025 to 2026, its brand value rose 12% year on year, outperforming the industry. This momentum supports the Group’s broader business development while signalling the strength and quality of China’s leading insurance brand to global markets.
PICC’s brand strength is reflected not only in value growth but also in its role supporting national priorities and social responsibility. In 2025, the Group underwrote CNY3.65 trillion in insurance liabilities and paid CNY472.9 billion in claims, underscoring its scale and reliability.
It continues to expand agricultural insurance under the Rural Revitalisation strategy, extending coverage across rural communities. At the same time, PICC has advanced its green finance and ESG agenda through a dedicated development plan and targeted initiatives, integrating sustainability with risk management and investment practices to reinforce its position as a responsible financial institution.
In brand communication, PICC has strengthened visibility and engagement through high-profile cross-sector partnerships. In May 2025, it was appointed insurance service partner for the 15th National Games and the National Games for Persons with Disabilities and Special Olympic Games. This supports national priorities in the Guangdong–Hong Kong–Macao Greater Bay Area while reinforcing its role as a central state-owned enterprise. Leveraging its credentials as a “Dual Olympic Enterprise”, PICC delivers integrated solutions through an “insurance plus risk reduction services plus technology” model, providing comprehensive, cross-regional protection and intelligent services for large-scale events.
In product innovation, PICC has strengthened system-wide capabilities through its Insurance Product Innovation Competition, driving new solutions that better serve the real economy. In 2026, the Group also advanced consumer engagement through the “3·15 Financial Consumer Rights Protection” campaign, with initiatives such as senior care protection and community outreach reinforcing its commitment to public service.
Alongside this, PICC continues to accelerate digital transformation. By developing risk control platforms such as Wanxiang Cloud and supporting Shanghai’s ambition as a technology innovation hub, the Group demonstrates its role in advancing high-quality, innovation-led growth. Looking ahead to the 15th Five-Year Plan, PICC is advancing with a focus on opening new avenues of growth and building world-class capabilities. By deepening supply-side structural reforms, the Group sustains its leadership in property and casualty insurance while driving strong new business value in life and health through continued product innovation. This synergistic evolution across the entire business chain reinforces PICC’s position as a trusted anchor in an increasingly complex global financial landscape, supporting its ambition to lead China’s insurance sector onto the world stage.
