This article was originally published in the Brand Finance Automotive Industry 2026.
AITO, the premium intelligent new energy vehicle (NEV) brand under Seres Group, continues to strengthen its position in China’s high-end automotive market. Guided by its “Intelligence Redefining Luxury” proposition, the brand has scaled rapidly, surpassing one million cumulative users and emerging as the best-selling domestic luxury car brand in 2025.
As of 15 March 2026, its model portfolio has underpinned this growth. The AITO 9 has recorded over 280,000 cumulative deliveries, maintaining leadership in the CNY500,000+ (approximately USD70,000) segment for 21 consecutive months. The AITO 8 has exceeded 160,000 deliveries, retaining a leading position in the CNY 400,000+ (approximately USD55,000) category, while the AITO 7 has surpassed 430,000 units, establishing itself as a high-volume performer within its segment.
Looking ahead, AITO is well positioned to expand beyond its domestic base. Strong Net Promoter Scores (NPS) and resilient resale values point to growing consumer confidence and brand equity. As competition intensifies within the premium NEV space, AITO’s continued focus on intelligent features and user experience is expected to support its ambition of becoming a globally competitive premium automotive brand.
