Brand Finance will be attending the 10th Annual Conference of the International Place Branding Association (IPBA) in Lisbon, Portugal.
The conference brings together academics, researchers, policymakers and place branding professionals from around the world to exchange insights, share best practices and explore the latest developments in place branding and reputation management.
Representing Brand Finance, Aglaé and Anežka will join discussions on how cities, regions and nations can strengthen their brands, enhance their international reputation and drive sustainable growth.
The International Place Branding Association (IPBA) is a non-profit global independent association made up of experts – academics and professionals – as well as other individuals involved in, related to or with a specific interest in the fields and disciplines connected to the branding and marketing of places.
The Association was formed on September the 1st 2016, following the initiative of the participants of Poznań Best Place Summit in 2014 in Poland and the 5th International Conference on Destination Branding and Marketing, Macao SAR China, also in 2014.
Aglaë is a Place Branding Analyst based in London, where she supports the Place Branding team. She holds an MSc in International Relations of the Americas from UCL, graduating in September 2023 with first-class honours for her research on nation branding. Aglaë's interest in the place branding industry grew during her five-month traineeship at The Place Brand Observer, where she gained valuable insights and attended the City Nation Place Global Conference. Her role at Brand Finance involves client support, data analysis, report writing, and collaboration with colleagues to ensure smooth project execution. Fluent in both English and French, Aglaë is passionate about the evolving field of place branding.
Anežka Postlerová is a Senior Place Branding Analyst at Brand Finance, specialising in international perception research and its application to nation, regional, and city branding. She works with governments and public institutions to assess place brand performance, identify opportunities for improvement, and translate research findings into actionable strategic recommendations. Her experience includes projects for Poland's Ministry of Foreign Affairs, Visit Florida, or Mission Latvia, alongside contributions to projects for New Zealand Story, East Midlands Combined Authority or Visit Sweden. Anežka also represents Brand Finance at national and international events, contributing to industry discussions, client relationships, and business development. She holds an MA in Place Branding from Middlesex University.