REGISTRATION CLOSED
Part of the BrandFinance® Global Banking Forums 2012
London - Dubai - Singapore - New York
Theme: Bank Brands: What really matters; Origins, Innovation or Customer Services?
As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.
Whilst some banks have floundered others have flourished. Should institutions take heed of the actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?
The Brand Finance Banking Forum will address the emerging financial services companies analysing the impact on an industry in crisis. We will hear views and perspective from banks executives regarding issues around the impact of Country of Origin, Product innovation and Customer service on the brand and marketing strategy. Through a panel session, we will discuss how bank brands can differentiate themselves to succeed.
The Brand Finance Forum has progressively become one of the definitive events in the area of brand strategy, brand building and brand valuation across the globe.
This is a Forum for CEOs, CMOs, CFOs, corporate strategists and other senior professionals in Public & Private Sector organizations who are interested in issues related to brand management and long term value creation for their businesses.
It should not be missed by those who are serious about maximising the value of their brands and intangible assets.
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Brand Finance® Banking Forum Dubai 2012 Bank Brands: What really matters; Country of origin, product innovation or customer service? |
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08:30 - 09:00 |
Registration and Coffee |
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09:00 - 09:25 |
Welcome and Introduction The changing landscape for Bank Brands in 2012 |
Brian Caplen Editor The Banker |
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09:25 - 09:50 |
Managing a brand in turbulent times |
Mohammed Ismaeel Regional Head of Marketing HSBC Bank Middle East |
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09:50 - 10:15 |
Role of Brand Value: Private Equity Perspectives |
Ovais Naqvi Senior Vice President Abraaj Capital |
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10:15 - 10:45 |
Refreshment break |
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10:45 - 11:15 |
The brand as an asset from the CMO perspective |
Vikram Krishna Head of Group Marketing Emirates NBD |
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11:15 - 11:45 |
Innovation - The need for banks to embrace “the brave new world” |
Yusuf Jehangir Chief Marketing Officer Al Rajhi Bank |
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11:45 - 12:15 |
Results of the annual Banking 500 League Table –what are the trends? |
David Haigh Chief Executive Brand Finance Plc |
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12:15 - 12:55 |
Panel Session: How can Banks differentiate themselves to succeed? Chaired by: Nima Abu-Wardeh Business Presenter, Middle East Business Report BBC World News Dubai |
Brian Caplen Mohammed Ismaeel Vikram Krishna Ovais Naqvi Yusuf Jehangir David Haigh |
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12:55 - 13:00 |
Conclusion |
David Haigh Chief Executive Brand Finance Plc |
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13:00 - 14:30 |
Buffet lunch |
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A Brand Finance workshop Brand Valuation as a management discipline
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14:30 - 14:45 |
Introduction: How to enhance branded business performance in the Banking sector |
David Haigh Chief Executive Brand Finance Plc |
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14:45 - 15:00 |
Insight Strategy: How to better understand customer needs |
Gautam Sen Gupta Managing Director Brand Finance Middle East |
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15:00 - 15:15 |
Insight Strategy: How to better understand the impact of brand equity on brand strategy? |
Hany Mwafy Co-Founder and Managing Partner GeniusMe |
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15:15 - 15:30 |
Open panel discussion |
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15:30 - 16:00 |
Refreshment break |
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16:00 - 16:30 |
Implementation and activation: How to implement innovation in bank branding to tackle the three key challenges facing brands... Connection, Expansion and Separation. |
Charles Wright Managing Director Wolff Olins |
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16:30 - 16:50 |
Open panel discussion |
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16:50 - 17:00 |
Conclusion |
David Haigh Chief Executive Brand Finance Plc |
A workshop to discuss brand valuation as a management discipline.