Part of the BrandFinance® Global Banking Forums 2012
London - Dubai - Singapore - New York
Theme: Bank Brands: What really matters; Country of origin, product innovation or customer service?
As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market.
Whilst some banks have floundered others have flourished. Should institutions take heed of the actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?
The Brand Finance Banking Forum will address the emerging financial services companies analysing the impact on an industry in crisis. We will hear views and perspective from banks executives regarding issues around the impact of Country of Origin, Product innovation and Customer service on the brand and marketing strategy. Through a panel session, we will discuss how bank brands can differentiate themselves to succeed.
CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.
|
18:30 - 19:15 |
Arrival of guests and champagne reception |
|
|
19:15 - 19:30 |
Welcome and introduction The changing landscape for Bank brands in 2012 |
Brian Caplen Editor The Banker |
|
19:30 - 19:40 |
Welcome and introduction |
Sunita Rajan SVP, BBC Advertising, Asia BBC World News |
|
19:40 - 20:00 |
Results of the Brand Finance Banking 500 League Table 2012 |
David Haigh Chief Executive Brand Finance Plc |
|
20:00 - 20:30 |
Dinner: Starter |
|
|
20:30 - 21:15 |
Dinner: Main course |
|
|
21:15 - 22:00 |
Open debate: (Audience to join) As the criticism of bankers by the general public and media continues, those institutions who survive the current economic crisis will be forced to redefine and re-evaluate their strategies to succeed in a new global market. Whilst some banks have floundered others have flourished. Should institutions take heed of their actions by expanding overseas to avoid the current economic climate? Or should they be more creative with their product innovation and improve the role of their customer service?
Debate topic: How can Banks differentiate themselves to succeed? |
Chaired by: Sharanjit Leyl Business News Presenter BBC Word News Singapore
Perspectives from: Brian Caplen Bank of Singapore DBS Société Générale Standard Chartered |
|
22:00 - 22:30 |
Conclusion from hosts |
Sunita Rajan SVP, BBC Advertising, Asia BBC World News
Brian Caplen Editor The Banker
David Haigh Chief Executive Brand Finance Plc |
|
22:30 - 23:00 |
Dinner: Dessert |
|