Brand Finance's Global Most Valuable B2B Brands Index reveals that the brand value of the top-100 brands alone is now $2 trillion! Fueled by the industries and people they serve and propelled by their super-sized impact on the world, B2B brands are producing epic amounts of creative, strategic, award-winning work.
At the 2nd annual IAA Global B2B Brand Summit, alongside Stein IAS, Brand Finance joins top brand leaders to hear how they’re seizing the moment to transform their brands, increase their relevance and impact and refine best practices to drive growth.
David Haigh, Chairman and CEO will deliver a presentation entitled: B2B Brand Valuation: Glass Half Empty or Full?
Details: Two trillion dollars. That’s brand value’s portion of overall enterprise value for the top-100 B2B brands, as revealed in Brand Finance’s first-ever Most Valuable B2B Brands report. It’s a staggering number that suggests B2B’s glass is more than half full. Yet, nearly one trillion dollars of brand value is left on the table compared to the top-100 B2C brands. Also a staggering number, and one suggesting a glass ready to be filled further. The clear takeaway: B2B is in the midst of a golden age of growth, with greater and growing emphasis on brand. Hear key findings and implications from Brand Finance’s David Haigh, including all the impacts a high-performing brand delivers – from revenue growth to market expansion, shareholder value to talent magnetism, cost of sales to cost of capital.
Connect with the best-of-the-best in B2B marketing at #B2BOnFire.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Stein IAS is a global digital and integrated marketing agency whose purpose is to help make B2B brands the most important in their respective markets, with strategic locations across the Americas, EMEA and APAC.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Stein IAS is a global digital and integrated marketing agency whose purpose is to help make B2B brands the most important in their respective markets, with strategic locations across the Americas, EMEA and APAC.
