09.15 - 12.00 CET
On September 18th, our Senior Director, Gabriela Salinas will be in Vitoria-Gasteiz, taking part in the event organised by Cadena SER Vitoria, “Activate Your Business: Marketing and AI for Success”, a training session aimed at SMEs and businesses.
Together with top-level speakers such as Juan Graña, she will explore how these tools can drive business growth.
Click here to find our more, and register for the event here.
Gabriela is a Global Managing Director of the Brand Finance Institute. She has a broad international experience, having worked for clients such as Bank of America, Repsol, YPF, Telefónica, Terra Networks, Bausch & Lomb, Johnson & Johnson, Roca, GM, Great Eastern Life.
In addition to her everyday work, she lectures on Brand Valuation, Management and Strategy at several business schools in Europe and Latin America. Gabriela has written numerous academic articles and books on brand valuation, among others: “Brand Valuation: a review of approaches, providers and methodologies” (2007, Deusto, Spain), “Brand Valuation: measuring to create value” (2008, Deusto, Spain) and “The International Brand Valuation Manual” (2009, Wiley, United Kingdom).