16:00 - 19:00 PT
The ANA | Stein B2B Brand-to-Demand Conference returns with a focused look at one of the biggest challenges in modern marketing: turning brand investment into measurable demand.
While brand-to-demand integration is widely accepted as essential, execution remains a hurdle for many organisations. This year’s conference brings together senior B2B marketers to explore how to deliver cohesive, high-performing omnichannel experiences, align teams across complex buying journeys, and embed measurement and effectiveness into strategy.
Through practical case studies and real-world insights, speakers will share how they are overcoming silos, improving creative performance, and driving growth at scale.
For the first time, the conference heads to the West Coast, introducing fresh perspectives and new voices to the conversation. If brand and demand are central to your growth agenda, this is an unmissable event.
At this year’s conference, Alfred DuPuy, Managing Director, Brand Finance North America, will present the latest findings from the Brand Finance Global Most Valuable B2B Brands Index.
Since its launch in 2023, the Index has rapidly established itself as a leading benchmark for brand strength and valuation in the B2B sector. Developed in partnership with the International Advertising Association (IAA) and Stein IAS, it has expanded from ranking the top 100 brands to a comprehensive analysis of the world’s top 250 B2B brands across industries and markets.
Alfred will share key insights from the latest rankings, exploring how brand value is evolving in B2B and what it means for marketers seeking to drive long-term growth.
Click here to visit the event page and view the full programme.
This is a members-only event hosted by ANA. You can register via the ANA website using the link above. If you are not currently an ANA member, a registration code will be required to attend.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Stein helps build the world’s most demanded B2B brands by unifying brand and demand — strengthening each to the benefit of both. Through its Brand-to-Demand Experience (BDX) model, highly awarded creativity, and full-funnel media capabilities, Stein drives differentiation, distinction and growth for clients worldwide.
Alfred is a brand specialist with over 20 years of experience leading client engagements across research (qualitative and quantitative), analytics, insights, strategy, brand architecture, valuation, modeling, and return on investment. His work spans a wide variety of sectors, markets, and geographies.
As Managing Director for North America, Alfred leads new business development, manages key client and senior leadership relationships, leads project teams, and helps extend Brand Finance’s analytical capabilities into deeper strategic insight. He is known for developing innovative techniques to address complex brand challenges and has led cross-functional teams of researchers, strategists, designers, architects, and naming specialists.
Throughout his career, Alfred has worked with clients in financial services, telecoms, industrials, manufacturing, logistics, automotive, retail, hospitality, higher education, and the not-for-profit sector. One of his earliest and most memorable projects involved pioneering a new segmentation approach to support John Deere's brand strategy and identity refresh, one of his favorite boyhood brands.
Alfred has provided expert commentary on brand valuation and the role of brand as a business asset on various media channels and news programs.
