13:30 - 18:30 SGT
Brand Finance’s Asia Brand Forum 2026 is an exclusive, invitation-only gathering of senior brand and financial leaders as well as C-suite executives from across Asia. Hosted at the Grand Copthorne Waterfront Hotel in Singapore, the event will combine keynotes, panel discussions, fireside chat, certificate presentations, and a networking reception.
Under the theme “Brand in the Boardroom: The CMO–CFO Partnership for Growth”, the forum will examine how marketing and finance leaders can build a shared case for brand investment, connect brand performance with financial outcomes, and secure board-level support for long-term growth.
Marking Brand Finance’s 30th anniversary, the event will draw on three decades of brand valuation data while exploring how brand strength, customer experience, and AI are reshaping growth priorities across Asia.
| 13.30 - 14.00 | Guest registration |
| 14.00 - 14.05 | Welcome address |
| 14:05–14:20 |
Opening address by Brand Finance Adding brand value: Thirty years of evidence for the CMO and CFO |
| 14.20 - 14.30 |
Partner keynote I |
| 14.30 - 15.15 |
Panel discussion I | Brand as a board’s priority: Aligning marketing, finance and the CEO |
| 15.15 - 15.25 | Partner keynote II |
| 15.25 - 16.10 |
Panel discussion II | Brand strength in the age of AI discovery |
| 16:10 - 16:30 |
Fireside chat | One brand, two scorecards: A CMO and a CFO in conversation |
| 16:30 - 16:40 |
Book launch "Adding Brand Value" unveiled on stage |
| 16:40 - 17:10 |
Certificate presentation ceremony Asia Brand Forum 2026 award recipients |
| 17:10 - 17:15 | Closing remarks |
| 17:15 - 18:30 | Group photo opportunity, refreshments & networking |
Asia Brand Forum is Brand Finance’s regional platform for senior leaders to discuss the relationship between brand performance, influence, and business growth. The 2026 edition builds on the inaugural 2025 event, which attracted attendees from leading brands across Asia.
The forum combines data-led insights, executive discussion, industry recognition, and regional networking, creating a platform for Asia’s brand leaders to exchange perspectives on the issues shaping boardroom decisions and long-term growth.
Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.
He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.