Brand Dialogue Workshop: The Value of GI Brands and Brexit

Brand Dialogue, a value-based communications agency, and OriGIn, a network promoting geographical indication (GI) products globally, are organising a workshop to explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union.

The workshop will take place the day before the Brand Finance Global Forum: Understanding the Value of Geographic Branding and will include discussions on how GI brands can achieve commercial success in an ever-evolving global marketplace. Hear from speakers representing leading consortiums and trade bodies as they share the best strategies for GIs moving forward.

Brand Dialogue, a sister company of Brand Finance, has been promoting GIs in the UK for more than 25 years. Past and present clients include the Consortium of Parmigiano Reggiano, the Consortium of Prosciutto di Parma, Gorgonzola, Alaskan Salmon, and Picota del Jerte Cherries.

Join our experts and guest speakers as we explore the issues concerning GI brands in the post-Brexit future.

 

Dress Code: Business Attire (Jackets Required for men)

Programme

14:00 - 14:30 Registration & Lunch  

14:30 - 14:35

 

Welcome and Opening Remarks by

Cherry Haigh, Chairman, Brand Dialogue

 

14:35 - 15:00

 

  

 

 

 

 

 

 

 

Introducing GIs and their Brand Value

 

'Leading Experts in Promoting Geographic Branding'

Konrad Jagodzinski, Communications Director

 

'An Introduction to OriGIn'

Massimo Vittori, Managing Director, OriGIn

 

'GI Brands – An International Perspective'

Marcus Höpperger, Senior Director, WIPO

 

15:00 - 15:55

 

 

 

 

 

 

 

 

 

Brexit and the Risks for GIs

 

'Protecting and Promoting GIs: The Role of Producers’ Organisations'

Stefano Fanti, Director, Consorzio del Prosciutto di Parma

 

'Scotch Whisky: made in Scotland; enjoyed around the world'

Lindesay Low, Deputy Director of Legal Affairs, Scotch Whisky Association

 

Panel Discussion and Audience Q&A moderated by 

Massimo Vittori, Managing Director, OriGIn

 

15:55 - 16:50

 

 

 

 

 

 

 

 

 

The Importance of the UK GI and Creating OriGIn UK

  

'Britain's 13m Foodies and What Motivates Them'

Tim Rosenberg, COO, Great British Chefs

 

'The value of UK GI Products to the World of Catering'

Jose Souto, Lecturer, Westminster Kingsway College

 

Panel Discussion and Audience Q&A moderated by 

Massimo Vittori, Managing Director, OriGIn

 

16:50 - 17:00

 

Closing Remarks by

Cherry Haigh, Chairman, Brand Dialogue

 
17:00 - 18:00 Drinks and Nibbles  
     
In Association With
oriGIn

The Organization for an International Geographical Indications Network - oriGIn - is a non-for-profit Non-Governmental Organization (NGO) based in Geneva. Established in 2003, oriGIn is today a truly global alliance of Geographical Indications (GIs) from a large variety of sectors, representing some 500 associations of producers and other GI-related institutions from 40 countries.

oriGIn’s goals are to:

  • Campaign for effective legal protection and enforcement of GIs at the national, regional and international level, through campaigns aimed at decision-makers, the media and the public at large;
  • Promote GIs as a sustainable development tool for producers and communities.
oriGIn Website
Brand Dialogue

We develop value-based communications strategies to optimise the value of your business and to enhance brand perception.
For 25 years, we have been known as Dialogue Agency, a public relations and marketing agency. We rebranded and expanded our services to form Brand Dialogue, an agency focused on building communications strategies to create dialogue that drives brand value.
Brand Dialogue is a collaborative and multi-disciplinary agency that works with a global network through many different channels.
We work with a variety of clients and sectors, having established strong relationships by delivering effective public relations and marketing campaigns driven by research, measurement and strategic thinking.
We have worked with some of the world’s best brands,such as Parmigiano Reggiano and Prosciutto di Parma

Brand Dialogue Website

Speakers

Marcus Höpperger
Marcus Höpperger
Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications, Brands
World Intellectual Property Organisation (WIPO)

Marcus Höpperger is Senior Director of the Department for Trademarks, Industrial Designs and Geographical Indications, Brands and Designs Sector of the World Intellectual Property Organization (WIPO).

The Department is responsible for providing legal and policy advice to WIPO Member States in all questions of trademark, industrial design and geographical indication law, for servicing the WIPO Standing Committee on the Law of Trademarks, Industrial Designs and Geographical Indications and for the administration of the Lisbon System of Appellations of Origin.

Since taking up his duties with the World Intellectual Property Organization, he worked in various positions in international industrial property law (including patents, trademarks, geographical indications, industrial designs and international classifications, as well as the Madrid System for the International Registration of Marks, the Hague System for the International Registration of Industrial Designs, and the Lisbon Agreement Concerning the Protection of Appellations of Origin and their International Registration.  Prior to his current assignment, he was the Director of the Madrid International Trademark Registry.

In his current function, he acts as Secretary to the WIPO Standing Committee on the Law of Trademarks, Industrial Designs and Geographical Indications and was in charge of the 2006 Diplomatic Conference adopting the Singapore Treaty on the Law of Trademarks and the 2015 Diplomatic Conference adopting the Geneva Act of the Lisbon Agreement on Appellations of Origin and Geographical Indications

Konrad Jagodzinski
Konrad Jagodzinski
Communications Director
Brand Finance

Konrad is the Communications Director of Brand Finance and leads the Brand Dialogue team as Managing Director.

Konrad has a proven track record in delivering integrated PR campaigns, and is responsible for reports, press releases, media relations, and engagement with client press offices across the Brand Finance Group. He combines experience of leading day-to-day operations of a press office with developing and executing campaigns that make use of traditional as well as digital media tools. He manages the creation and promotion of Brand Finance’s nearly 100 annual sector and country reports on the world’s most valuable brands. He has experience in geographic branding as well as public diplomacy strategy and execution from his time at the Polish Embassy in London.

Konrad studied European Studies (MA) at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science (BA) at the University of Birmingham.

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Stefano Fanti
Stefano Fanti
Director
Parma Ham Consortium

Stefano Fanti has been with the Parma Ham Consortium since 1989. He has covered many roles of responsibility as regards marketing, product and corporate communication, diplomatic negotiations for the opening of new markets.

Since 1998 he is the General Manager. In this role, he works together with the President and the Board of Directors to define and carry out strategies, programmes and management policies for the Parma Ham sector, particularly in protecting its designation of origin and the corresponding trademark and enhancing the product in Italy and abroad. Mr. Fanti manages Public Affairs with Authorities, Public and Private Institutions.

He holds numerous other institutional appointments also at the international level as a natural consequence of his deep knowledge and long-term experience of this sector and of Consortium management.

Since 2012 he is deputy-president of Aicig - Association of Italian Consortia for geographical indications (Rome); from 2006 to 2017 he has been a member of OriGIn’s Executive Committee - Organisation for an International Geographical Indications Network (Geneva); from 2004 to 2016 a member of the Quality Consulting Committee of the Directorate-General for Agriculture and Rural Development of the European Commission (Brussels); from 1999 to 2015 a member of the Board and the Executive Committee of Parma Alimentare - Association for Parma food products (Parma).

Massimo Vittori
Massimo Vittori
Managing Director
oriGIn

Massimo Vittori is the Managing Director of oriGIn, in charge of the Organization’s strategic planning and overall management.

Massimo previously worked as a legal advisor at the International Trade Center (ITC) – a technical assistance agency of the World Trade Organization and the United Nations – where he was in charge of several projects in the field of intellectual property, trade law harmonization, model contacts for SMEs and alternative business dispute resolution mechanisms. Massimo also worked at the United Nations Conference for Trade and Development (UNCTAD) on the improvement of developing countries’ investment climate through regulatory reforms.

Following his Bachelor Degree in International Relations, Massimo obtained a Master’s Degree in International Law at the Graduate Institute of International and Development Studies of Geneva and an LL.M. in Intellectual Property at the University of Turin. 

Massimo regularly delivers seminars on GIs, trademarks and trade-related issues in several European Universities.

Lindesay Low
Lindesay Low
Deputy Director of Legal Affairs
Scotch Whisky Association

Lindesay is Deputy Director of Legal Affairs at the Scotch Whisky Association, the trade association of the Scotch Whisky industry. A Scottish solicitor and accredited as a Specialist in Intellectual Property Law, he has worked for the Association since 2001. He leads on its legal work across Asia-Pacific and the Americas: seeking protection for Scotch Whisky as an IP right across the region and managing legal actions against the producers of infringing products. He also has a particular interest in UK Customs’ Verification Scheme for Scotch Whisky. Outside the Association, he sits on the Law Society of Scotland’s Intellectual Property Sub-Committee and the International Trademark Association’s Unfair Competition Committee.

Tim Rosenberg
Tim Rosenberg
Chief Operations Officer
Great British Chefs

Tim’s background is steeped in marketing with almost 20 years of digital publishing experience in the gaming, gifting and lifestyle sectors.

As COO at Great British Chefs, Tim is in charge of running the business on a day to day basis and works with a wide range of clients including Irish Beef, Norwegian Seafood and Grana Padano and helps them engage Britain’s 13 million foodies.

Great British Chefs, with over 1.5m monthly visits, social following of 1.2m and best selling cookbook, is the fastest growing branded UK food media owner [source:Experian]. Along with www.greatitalianchefs.com, the websites are packed full of sumptuous recipes, videos and editorial, developed in collaboration with circa. 200 award winning chefs such as Marcus Wareing, Tom Aikens, Cristina Bowerman and Norbert Niederkofler

Cherry Haigh
Cherry Haigh
Chairman
Brand Dialogue

Brand Dialogue is a public relations agency that delivers value-based communications strategies to help create dialogue with key stakeholders to drive brand value. As part of the Brand Finance Plc Group, the team works side by side with Brand Finance and manages communications across all group companies.

Brand Dialogue has more than 25 years experience in delivering public relations and communications campaigns driven by research, measurement and strategic thinking. Our approach is integrated, employing tailored solutions across PR, marketing and social media.

Our collaborative, multi-disciplinary methods, as well as our commitment to achieving results, have helped us establish and sustain strong client relationships. We have worked with companies of all shapes and sizes, across multiple sectors, some of whom have been with us for over 20 years.

Jose Souto
Jose Souto
Chef Lecturer in Culinary Arts
Westminster Kingsway College

Jose studied at Westminster Kingsway College.  After leaving college and doing a stint abroad in Puerto Banus Spain Jose worked as a Chef at the House of Commons (HOC) for over 11 years. Here he worked up through the ranks to become a senior Chef de partie and acting Sous Chef in many of the HOC restaurants. While working at the Commons he also took the opportunity to work stages at some of London top establishments including Le Meridien, Mossimans, The Ritz, the Intercontinental Park Lane and The Savoy.  In 2004 he wrote a training manual on Game for the trainee chefs at the HOC and due to this he was asked to give a lecture back at the college where he started. A year later Jose took up a lecturing post at Westminster Kingsway College one of most highly regarded Catering Colleges in the UK. Since then he has become one of the leading Game Chefs in the UK with knowledge of not only how to cook Game but also about its harvest and preparation.  

Jose has worked with a variety of organisations at the college driving students knowledge on an extensive range of products. He has also helped develop equipment such as Game chillers, smoked salmon fridges and dry meat ageing cabinets which are now used at the college where he with his students make Smoked Salmon, Norwegian fjord Trout, Alaska wild salmon, Ham, Bacon and age all their own meat. He has also worked with Lincolnshire Game on the development of many game products and dishes that have then gone on to be featured on the shelves of Marks and Spencer’s and Waitrose there by growing the game market in the uk.    

The St James's Room The Royal Automobile Club 89 Pall Mall London SW1Y 5HS
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