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Brand Finance Annual Forum 2012

25 October 2012, 06:30–17:00 UK Time

'Understanding the value of sports brands'

Sports have made it through the worst of the recession by offering a platform for brands to engage with vast audiences in an increasingly fragmented media landscape. These highly attractive platforms have meant that sports have received large amounts of funding, especially in football and in the run up to the London Olympic Games. 

Post financial crisis, banking investment in sports has dramatically decreased meaning that sports have had to adjust their sponsorship base. However, is it likely that this new sponsorship base will continue to fund the vast majority of sports, which will inevitably receive a lot less coverage, once the Olympics is over?

At the Brand Finance Annual Forum we hear from leading business people and academics who will look at the strength of sports franchise, team and individual brands as well as exploring the value that sports brands bring to commercial brands. 

Who Should Attend

CEOs, CMOs, CFOs and Senior Managers of Sports and Corporate Brands who are interested in understanding the value of their brands and sponsorship. There will be about 120 delegates, mainly senior clients, in attendance.


Please download the event agenda for full prgramme details.

Workshop - ‘How to measure the ROI in sponsorships’

You may also like to attend our workshop themed ‘How to measure the ROI in sponsorships’ to be held on Wednesday 24th October 2012 at the RAC, Pall Mall.

The workshop will be held from 13:00 – 17:30 and include a buffet lunch from 13:00 – 14:00.

There are only a small number of remaining places. To book your place(s) please email Robert Haigh ( or Tom Connell ( or call +44 (0) 207 389 9400.


13:00 - 14:00

Registration and buffet lunch


14:00 - 14:15

Welcome and introduction remarks

David Haigh

 Chief Executive

Brand Finance Plc

14:15 - 15:00

Using sports sponsorships to enhance brand reputation and drive brand value

John Davies

Instructor of Marketing

University of Oregon

15:00 - 15:45

Payback from sponsorship and naming rights

Elise Neils,

Managing Director,

Brand Finance USA

15:45 - 16:15

Refreshment break


16:15 - 17:00

How sports sponsorship affect the drivers of brand preference as measured by qualitative research

Andy Moore,

Global Managing Partner,


17:00 - 17:15

Techniques available to measure Sports Brands and their effects on commercial brands

Dave Chattaway,

Valuation Director,

Brand Finance Plc

17:15 - 17.30

How Brand Finance can help you

David Haigh,

Chief Executive,

Brand Finance Plc

25 October 2012, 06:30–17:00 UK Time
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Job Title


The Mountbatten Room The Royal Automobile Club 89 Pall Mall London SW1Y 5HS

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