The emergence of technology is now inscribed into every organisation’s DNA. The rate of technological uptake is getting shorter. Organisations who are able to integrate a technology and customer-centric approach are able to approach customers in a more engaging manner. How is technology driving customer centricity that is then being transpired into the brand? Is there information that we can learn from newly emerging or long standing organisations? Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Singapore Forum 2015 will help you articulate the value of your brand by marrying Technology and Customer Centricity.
Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing and maximising brand value.
Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain firsthand insights from the world’s leading brands.
08:30 - 09:00 Registration
09:00 - 09:05 Opening address by Brand Finance Mr Samir Dixit Managing Director Brand Finance Asia
Pacific
09:05 - 09:20 Opening Address by Marketing Institute of Singapore Mr Roger Wang President
Marketing Institute of Singapore
09:20 - 09:45 Become an Irresistible Brand with Neuromarketing Professor Gemma Calvert Director for
Research & Development, Institute on Asian Consumer Insight (ACI) Nanyang Business
School, NTU
09:45 - 10:15 A New Way to Engage Ajay Kushwaha Manager - Client Technical Sales, Commerce IBM
ASEAN
10:15 - 10:30 Break
10:30 - 10:55 How Engagement Marketing is Inspiring an Industry Revolution Mr Nick Fawbert
Managing Director, Asia Brand New Media
10:55 - 11:20 Customer-First Social Strategy Mr Damien Cummings Global Head - Digital Marketing
Standard Chartered Bank
11:20 - 11:40 Panel Discussion
Moderator: Mr Bhavik Bhatt
Panelist: Mr Samir Dixit
Prof Gemma Calvert
Mr Nick Fawbert
Mr Damien Cummings
Mr Ajay Kushwaha
11:40 - 12:05 Presentation of Brand Finance League Table Findings and Reveal of the Top 100
Singapore Brands
12:05 - 12:20 Award Presentation Ceremony
12:20 - 12:30 Closing Remarks
12:30 - 13:30 Networking Luncheon
With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.
Gemma is an internationally renowned cognitive neuroscientist with a BSc in Social Psychology and a PhD in Neuroscience from the University of Oxford. She has published over 60 articles in the area of human brain science and her research on the power of the implicit brain has been widely covered in international press.
Nick has over twenty years experience delivering across global markets with extensive experience in blue chip media brands such as CBS and Yahoo. He is an accomplished industry contributor, helping to launch trade associations including the Interactive Advertising Bureau (IAB) and Asia Content Marketing Association (ACMA).
Bhavik is an international award winning brand consultant with a career spanning over 15 years across Asia. With his multi-disciplinary experience, he has helped create and grow some of the most successful corporate brands and their portfolios.
Thriving in diversity, of both the region and industries, Bhavik has worked with brands like DBS Bank and Singapore Management University in Singapore, Maybank and Nestle in Malaysia, Telkomsel and Phillip Morris in Indonesia, Cebu Pacific Airlines and Smart Telecom in the Phillipines, and Reliance Group and the Taj Group of Hotels in India.
In everyday practice Bhavik focuses on three key areas. First: creating value through innovation and compelling experiences. Second: bringing sound design thinking to thorough analytical solutions. And third: making teams possible across strategic, creative and digital capabilities.
Bhavik is currently the Strategy Director at The Bonsey Design Partnership, one of Asia’s most respected brand consultancies. He is also the Honorary 1st Vice President at the Marketing Institute of Singapore, the national body for marketing and sales professionals.
Damien has over 20 years' experience in digital and marketing transformation. He is one of the most recognised marketing leaders, having been awarded Most Influential CMO 2015" and "Marketing Professional of the Year 2012". He has also worked at Ogilvy and Mather
Ajay Kushwaha has over 18 years experience in the technology industry, and has been with IBM for past 8 years. During this tenure, he has led clients on forward thinking business initiatives to leverage commercial benefits of Cloud Computing, Internet-of-Things, Mobile Computing, SOA, Big Data Analytics, Web and eCommerce solutions. He brings his experience from multiple sectors like Telecommunications, Retail, Travel and Transportation and Oil & Gas. Currently, he leads a team of IBM technical sales solutions consultants in the ASEAN region. His team primarily focuses on B2C/B2B eCommerce and Marketing solutions, the latter of which includes omni-channel marketing, campaign management, real-time personalisation, and customer analytics solutions.
Ajay joined IBM, from Ericsson Telecommunications, where he was the lead Architect for Systems Integration regional center, looking after next generation Telecom applications and infrastructure development projects.