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Brand Finance Asia Pacific Forum 2017: Brand Governance - Building the Brand Inside Out

11 December 2017, 08:30–12:00

One of the greatest challenges of managing a business effectively requires proper brand management. Brand Governance involves helping a brand to create or improve internal brand management tools like policies and procedures, guidelines, audit and compliance processes, brand risk measurement and KPIs. It involves driving the internal culture where internal values and behaviours are reflected externally through a positive brand experience.

Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing brands.

Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2017 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands.

Programme

08:30 - 09:00                 

Registration

 
09:00 - 09:15

Keynote Opening Address by Brand Finance

 

Samir Dixit, Managing Director

Brand Finance Asia Pacific

09:15 - 10:30

Panel Discussion: 'Challenges of Driving Importance

of the Brand Internally'

Moderator:

Samir Dixit, Brand Finance Asia Pacific

Panelists:

Clare Louise Kenny Tipton, Sime Darby Property

Sutapa Bhattacharya, Tenaga Nasional

10:30 - 11.00

Presentation of Brand Finance League Table Findings

and Reveal of the Top 100 Malaysia Brands

 
11:00 - 12:00

Networking Luncheon

 

 

Speakers

Samir Dixit
Managing Director
Asia Pacific

With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.

Website
Clare Louise Kenny Tipton
Chief Marketing & Sales Officer
Sime Darby Property
Sutapa Bhattacharya
General Manager (Strategic Communication & Branding)
Tenaga Nasional

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The Westin Kuala Lumpur, 199 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia
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