The 2023 China Brand Day, Shenzhen Local Characteristics Activity and the 7th Shenzhen International Brand Week, was hosted from May 9th to 15th.
The theme of this year's event was "Consolidating Brand Building Power to Assist Enterprises in High Quality Development". Over the course of over 20 events during the week, such as the Opening Ceremony, Brand Summit Forum, Brand Achievement Conference, Shenzhen Eleven District Characteristic Theme Activity, and Brand Special Event, the conference has welcomed an audience of over one million delegates.
Scott Chen, Managing Director at Brand Finance China will officially released Brand Finance's latest study on the top 500 strongest and most valuable Chinese brands, and shared insights on the findings on Chinese brand development.
Scott co-founded Brand Finance China where he is currently Managing Director for the company. Over the past 3 years he has led the China team, jointly with the UK headquarters and other international offices branches of Brand Finance, to lay a solid foundation for the Greater China business. Scott is involved in project discovery, pitching, planning, technology input and final delivery across all China related projects, both domestically and internationally.
Scott has more than 25 years of experience in branding and marketing services within China where he experienced the start of Chinese branding from the 1980s after China's Opening Up Policy, and subsequently accumulated rich knowledge and expertise of the Chinese market. In addition to this, Scott has spent over 10 years both studying and working in the UK where he undertook his Postgraduate and Doctoral studies in Finance and Investment. His experience includes financial management and project investment for a world class insurance group and project management for global giants such as State Grid, Apple, Alibaba, Shell and COFCO, etc.
In addition to this, Scott is responsible for the daily management and operation of all other areas of Brand Finance China. He holds thorough expertise in technology, brand valuation and the strategic consulting for brand value growth and it is this unique vantage point of the Chinese market that gives Scott the ability to spot new opportunities and strengthen networks continuously and steadily in the region.