16:50-17:20pm EDT
Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media and tech.
Laurence Newell, Managing Director, Brand Finance Americas will be taking to the Insight Arena's stage to discuss The Sustainability Gap: Greenwashing vs Greenhushing.
Details: Ever wondered about the financial implications linked to sustainability perceptions for top global brands? Join us to uncover the astonishing truth: billions of dollars hang in the balance for the world's largest brands if sustainability perceptions stray from their actual performance. We'll dive deep into the intriguing paradox of greenwashing, where brands tiptoe on a tightrope, risking the overstatement of sustainability claims while preserving consumer trust. Additionally, we'll explore the lesser-known concept of greenhushing, where brands potentially hide their commendable sustainability efforts . All of this is designed to unravel the multifaceted world of sustainability and provide you with actionable strategies to flourish in this ever-evolving landscape.
Key takeaways:
Join Brand Finance at Advertising Week New York 2023. Find out more and register today here!
Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media and tech.
With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — all woven with our trademark sprinkling of culture, entertainment and surprise across The Week.
From inspiring keynotes to insightful panels, the event will unite us to experience the latest ideas and innovations, wrestle with the biggest issues shaking and shaping our industry, find inspiration and connect with new and old colleagues.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.
Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media and tech.
With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — all woven with our trademark sprinkling of culture, entertainment and surprise across The Week.
From inspiring keynotes to insightful panels, the event will unite us to experience the latest ideas and innovations, wrestle with the biggest issues shaking and shaping our industry, find inspiration and connect with new and old colleagues.
