The UK is known for its creative industries and cultural influence around the world in areas such as music, comedy, television and news.
But the planned sale of public service broadcaster Channel 4 has been dubbed “cultural vandalism” by Alan Clements, managing director of Two Rivers Media. A senior Tory MP Julian Knight even suggested the move was “revenge” for the government’s dislike of Channel 4’s news agenda.
Is the UK really still a cultural powerhouse? The country has long used its soft power to gain influence for Brand UK abroad but does this still stand?
Robert Haigh, Strategy and Insights Director at Brand Finance joins a panel on stage at Advertising Week Europe to delve into this issue which brings media, politics and economy together.
Robert is Strategy and Insights Director at Brand Finance. He has a longstanding interest in sustainability and the role of brands in delivering better environmental and social outcomes. He holds an undergraduate degree in Geography from the University of Oxford, and more recently completed a course with Cambridge Judge Business School on the Circular Economy and Sustainability Strategies.
Robert started his career at Brand Finance in 2009, focusing on marketing communications. He led the communications team from 2014 to 2017, increasing coverage by 2.5 times. Following a two-year MBA at London Business School, Robert worked as a strategy consultant at OC&C, conducting over a dozen projects across the CPG, retail, leisure, tech and construction sectors.