Great Minds Morning Debate: This House Believes the UK Is Losing Its Cultural Influence
The UK is known for its creative industries and cultural influence around the world in areas such as music, comedy, television and news.
But the planned sale of public service broadcaster Channel 4 has been dubbed “cultural vandalism” by Alan Clements, managing director of Two Rivers Media. A senior Tory MP Julian Knight even suggested the move was “revenge” for the government’s dislike of Channel 4’s news agenda.
Is the UK really still a cultural powerhouse? The country has long used its soft power to gain influence for Brand UK abroad but does this still stand?
Robert Haigh, Strategy and Insights Director at Brand Finance joins a panel on stage at Advertising Week Europe to delve into this issue which brings media, politics and economy together.
Advertising Week is the world's premier event for the marketing, advertising, and technology industries. Now in 5 global regions + virtual.
Robert leads Brand Finance’s sustainability research and consulting practice, helping brands to understand the value of sustainability perceptions and how to manage these effectively.
Robert has a degree in Geography from the University of Oxford and an MBA from London Business School.
Robert began his career in marketing communications, later specialising in commercial strategy, due diligence, and insights.
Advertising Week is the world's premier event for the marketing, advertising, and technology industries. Now in 5 global regions + virtual.